Unit Option

Single, Multiple

Background

FDD Franchised Units: 164

Corporate Owned Units: 6

Projected New Units: 11

Year Established: 2000

First Year Franchised: 2022

Type of Business: Franchise

Hours of Operation: Regular Business Hours

Number of Employees: Small (1-5)

History:

Founded in 2000 in New York City, Soccer Stars has grown into the country’s largest corporately run youth soccer program. Our mission is to positively impact kids through Soccer. The primary goal is to have fun while teaching the fundamentals of the sport. We use the soccer ball as a vehicle to help children improve their soccer skills while at the same time building self-confidence, enhancing gross motor skills, honing socialization skills, and developing physical literacy. Dynamic coaches work with small groups of boys and girls ages 1 year – 18 years old to develop these skills and teamwork in a fun, non-competitive, educational 40 – 60-minute class-based environment. Soccer Stars operates in over 25 states reaching over 125,000 children each year. 

After 20+ years of success, establishing proven systems along the way, Soccer Stars is now franchising and ready to positively impact communities all across the country. The brand continues to have strong unit economics in licensed and corporate locations across 13 states with low start-up costs, 20+ years of curriculum and systems, strong leadership, and operational excellence. 

Soccer Stars has revenue streams across multiple channels including pre-schools, daycares, elementary schools, parks & rec programs, soccer clubs, private groups, birthdays and more. We offer multiple program types to suit all ages: Soccer Stars Parent & Me (ages 1-2), Super Soccer Stars (ages 2-10), Soccer Stars United development and travel programs (ages 5-18), Shining Soccer Stars developed for children with disabilities (ages 2-14) with revenue driven primarily through enrollments and merchandise.   

As a mobile curriculum-based business, there is a fast launch and ramp-up timeline due to low, flexible staffing and start-up costs. The curriculum is easy to learn and teach, making it excellent for candidates who know how to work with young children without the need for practical soccer experience. 

We provide large territories to allow franchisees to maximize their market, have strong unit-level economics, and provide a substantially positive impact on the kids and families in the local community. 

All franchisees are provided with first-class online digital hubs for curriculum and operations, a proprietary registration platform, e-mail provider, shared customer database with heavy investment in technology to provide more green time and less screen time to operate your business. 

All franchisees are on-boarded with training and opening support, in-market sales support, a Grand Opening package, and a franchise success coach.  We also have active Soccer Stars and Youth Athletes United Slack groups to help with support, collaboration, and communication. 

Soccer Stars is a part of Youth Athletes United, the largest youth sports franchise platform in the country.  The franchises within the Youth Athletes United framily of brands include over 200 franchise owners, 350+ franchise units, and impact over 250,000 kids annually across 35 states. Being a part of the Youth Athletes United platform gives franchisees access to an experienced management team, operators, technology, marketing and an extensive peer group. 

Summary

• Youth Enrichment through Soccer – Positively Impacting Communities for Over 20 Years
  • Proven Model by Youth Athletes United. #1 Sport in the World. Empowering Children & Changing Lives.
• 100% Mobile Franchise Model – “Crib to College” Programs & Simple Zor-Driven Lesson Plans
  • Host Classes Anywhere! Multiple Revenue Streams. Build a Team of Coaches.
• Veteran Franchisor Systems Create “Less Screen Time & More Green Time” for Franchisees
  • Experienced & Passionate Team. Extensive Training Curriculum. Proprietary Technology Systems.
• Minimal Up-Front Investment & Fixed Expenses – High Top Line Revenue Opportunity
  • Average Revenue Over $1.6M Across 10 Outlets. Impressive Net Profit Margins.
• Franchise FastLane Driving Development
  • Seeking Extroverted Franchisees Passionate About Kids, Community & Sports

Availability

Territories: United States

Financials

Liquidity: $100,000

*Investment Range: $70,350 - $102,250

Minimum Net Worth: $100,001 to $250,000

Franchise Fee: $49500

Royalty: 8%

Royalty Description: The greater of 8% of Gross Revenues or the “Minimum.” For the Core Program, the Minimum is $700 per month. For the Plus Program, the Minimum is $800 per month.

Advertising: Brand Fund: Greater of 1% Gross Rev or $200/month

National Advertising: Brand Fund: Greater of 1% Gross Rev or $200/month

Ramp-Up: 10 to 12 months

Passive Ownership: Semi- passive at onset (they can hire a manager to run business)
Passive Ownership means the owner is working 15 hours or less per week in the business.

Passive Ownership Explain: Yes - Requires a General Manager

Available Discounts

• Veterans

Discount Description: VetFran Discount: 10% off initial territory franchise fee

Training, Support and Assistance

Co-Operative Advertising: N/A

Site Selection Assistance: N/A

Lease Negotiation Assistance: N/A

Training Description:

Initial Training

Virtual Pre-Training & Onboarding 

• Admin setup & tasks – CRM, marketing email system, LMS 

5-Day In-Person Training at Corporate 

• Experience the culture and classes 
• 3 days are curriculum-based 
• 1 day of study 
• Last day – coach a live class! 

In-Market Grand Opening & Sales Support 

• Business development focused with Franchisor Coach 

On-Going Support

World-class support from a franchisor that actually runs multiple units in the franchise they are selling!  

It all starts with building your business go-to-market strategy during the initial training. You’ll leave with the confidence in knowing exactly what you need to do to get revenue going as soon as you arrive back in your market.  

From there we provide weekly strategy meetings, quarterly town halls as well as regional summits so you can meet and share ideas with other franchisees that are nearby.   

In December we hold an annual conference across all brands part of Youth Athletes United.  

We will also provide you with a Business Success Coach for up to one year after graduating from training to ensure no stone is left unturned!  

Operational and Marketing Tools:

Marketing Strategies

Youth Athletes United offers an in-house marketing team dedicated to Soccer Stars who create a Go-To-Market strategy and grand opening package for every Franchisee. YAU has a shared customer database across all YAU franchises for Franchisees to benefit from and market to.  

Marketing support starts with a B2B focus that identifies:  

• Parks & Rec Departments – will give you the space for classes 
• Elementary & Pre-Schools – will help you build a customer list 
• Community Centers – will help drive enrollment 

Fill classes using the following methods: 

• Guerilla marketing 
• Local PR & mailers 
• Social media 
• Email marketing 
• Events & demos  

Each Soccer Stars franchise location has a unique page on the national Soccer Stars website. This makes it easy for customers to find you, learn about you, and connect with you.  

Financing Assistance: N/A