Stadium on Wheels

Category: Food & Beverage: Restaurant/QSR/Catering

Concept Description

Some experiences are timeless – the crack of a bat, the roar of the crowd, and the unforgettable taste of stadium food on a warm summer day. For Steven and Olivia, the founders of Stadium On Wheels, these moments aren’t just memories; they were the quintessential game plan for a dream.

As Humphrey Bogart once said, “A hot dog at the ballpark is better than a steak at the Ritz.” This quote formed the foundation of an ambitious venture: to bring the sights, sounds and smells of the stadium to communities everywhere.

Today, Stadium On Wheels stands at the intersection of America’s pastime and the entrepreneurial drive of its founders. What began as a love for baseball and Chicago-style hot dogs has grown into a franchise operation that delivers the nostalgia, excitement, and crowd-pleasing concessions of the game to fans everywhere.

Why do customers choose our food truck over others?

We have a brand and menu that appeals to the masses. Baseball is a universal sport that people of all ages and genders can enjoy. We centered our truck around this theme because it’s something almost everyone can relate to, it’s easy-going, fun, and nostalgic. We have beautiful eye-catching branding that stands out among most other food trucks. Our all-American menu is simple, yet crowd pleasing. Picky eaters of all ages will find something they can eat. We have vegetarian as well as gluten-free options with our Footlong Pretzel and Footlong Nachos. We’re a one stop shop for everyone!

Why will franchisees benefit from owning a Stadium On Wheels?

They get to own their piece of America’s favorite pastime while serving in their local communities and reaping the benefits of their success! Franchisees are supporting their own community serving meals at schools, festivals, birthday parties, sports tournaments, and corporations, creating memorable experiences one bite at a time.

As a Stadium on Wheels owner, you get to call the shots! You build your own team, decide where you want to serve, and choose your own operating hours. Mobile units allow for low overhead cost and maximum net profitability as there is no rent and minimal employees needed.

Events-focused scheduling with prepaid arrangements and minimum booking options

Unit Option

Single, Multiple

Background

Corporate Owned Units: 1

Projected New Units: 2

Year Established: 2019

First Year Franchised: 2022

Type of Business: Franchise

Hours of Operation: 24 / 7 / 365

Number of Employees: Small (1-5)

History:

The crack of a bat, the roar of the crowd, and the unforgettable taste of stadium food on a warm summer day. For Steven and Olivia, the founders of Stadium On Wheels, these moments aren’t just memories; they were the quintessential game plan for a dream. As Humphrey Bogart once said, “A hot dog at the ballpark is better than a steak at the Ritz.” This quote formed the foundation of an ambitious venture: to bring the sights, sounds and smells of the stadium to communities everywhere.

The Stadium On Wheels journey began in the Chicagoland area in 2019 with a modest 6’x8’ concession trailer purchased from Craigslist and a name inspired by a term used to describe a home run that rockets high into the sky – “Moonshots Baseball.” Together the husband and wife team set out to recreate the essence of stadium cuisine, where every hot dog is so much more than a meal; it’s part of a nostalgic pastime.

When covid 19 hit in 2020, Steven and Olivia relocated to Arizona, home of MLB’s Spring Training, where they upgraded to a full-sized truck and evolved into “Stadium On Wheels.” After three successful years in Arizona’s dynamic food truck community and starting their family, they launched their franchise, relocating to Indianapolis to establish their headquarters.

Availability

Not Available

Available

Focus

Territories: United States

Financials

Liquidity: $75,000

*Investment Range: $186,450 - $285,000

Minimum Net Worth: $100,001 to $250,000

6 Month Cash: $10,001

Franchise Fee: $39500

Royalty: Scaling model

Royalty Description: Years 1 to 3 - $7000 per Territory per year/$583.34 per Territory per month Years 4 to 6 - $9000 per Territory per year/$750.00 per Territory per month Years 7 to 10 - $11000 per Territory per year/$916.67 per Territory per month

Advertising: Local: $200 per Territory per month.

National Advertising: $200 per Territory per month

Ramp-Up: 4 to 6 months

Passive Ownership: Semi- passive at onset (they can hire a manager to run business)
Passive Ownership means the owner is working 15 hours or less per week in the business.

Available Discounts

Veterans

Discount Description: 5% off the IFF.

Training, Support and Assistance

Co-Operative Advertising: N/A

Site Selection Assistance: N/A

Lease Negotiation Assistance: N/A

Length of Training: 7 days

Training Description:

Initial Training

2 days in person in Indy
20 hours of Virtual Training via Google Meet
In-person launch training in franchisee location for grand opening
Grand opening checklist
How to book profitable events
Marketing playbook and community outreach
Steps involved in obtaining permitting, licensing and insurance

Operational and Marketing Tools:

Marketing Strategies

Optimize Stadium On Wheels SEO in franchisee’s local market
Gameday Outreach Program – Park districts, corporate buildings, event coordinators
Stadium On Wheels Fan Days – Building their fan base in their community
Each franchisee will have their own location specific page on our website so clients can book them directly or find where they will be serving
Create Street Food Finder and Roaming Hunger account – Calendar, food truck mapping & booking service
Use our community-driven core value to drive bookings and leads
We will supply social media tiles for zees to post monthly
Paid social media ads to target bookings
Emphasize youth sports league sponsorships for ongoing business

Financing Assistance: N/A