Concept Description
Stella’s Ice Cream was born from a passion for dessert. Our founders, Chad and Brittney Hartley had a dream to own their own store where friends and family could come and eat premium homemade ice cream and baked goods, enjoy local entertainment, and where local dessert artists could share their talents. Today, we’re proud to be the major dessert provider in the Treasure Valley with 5 corporate locations, all proudly named after the loyal
family bulldog Stella.
At Stella’s, we strive to serve joy with every scoop. We believe that ice cream has the power to make the world a little sweeter. At our stores, we are committed to celebrating differences, crafting new creations, and making ice cream that is simply better. From our stores to custom cakes, event carts to ice cream pies, ice cream trucks to restaurant outreach, custom recipes to party boxes, Stella’s has many clear avenues for growth and profit.
Now you too can be a part of this ever-growing, thriving industry and begin your path to success. As a Stella’s Ice Cream Franchisee, you will have access to everything you need to ensure your ability to not only succeed, but to be proud of the business we create and its part in your own community! Being a loved part of the community is one of the best parts of being an ice cream store owner. Franchisees receive training systems, advertising
material, and ongoing support to begin their business quickly. By following our business model, you’ll be guided every step of the way. From best practices for menu creation to gaining new customers, we deliver real life expertise to ensure your successful launch and growth. You get all the fun of owning an ice cream store without the risk, headaches, and costly errors that occur without direction and guidance.
Chad Hartley has a proven track record of entrepreneurial success and business acumen. He has built and sold multiple other businesses and enjoys the challenge of starting something from scratch and seeing it come to life. His consulting services are sought after not just in the ice cream world but in business generally as he has a knack for streamlining efficiency, reducing costs, maximizing marketing, and utilizing available tools to make your
business shine in the marketplace.
Unit Option
Single, Multiple
Background
FDD Franchised Units: 2
Corporate Owned Units: 5
Projected New Units: 5
Year Established: 2018
First Year Franchised: 2022
Type of Business: Franchise
Number of Employees: Medium (6-20)
Availability
Territories: United States
Financials
Liquidity: $200,000
*Investment Range: $273,500 - $545,100
Minimum Net Worth: $250,001, to $500,000
6 Month Cash: $200,001
Franchise Fee: $49,500
Royalty: 6%
Royalty Description: The greater of 6% of your Gross Revenue or $500 per month.
Advertising: Local: We recommend you spend at least $1,000 to $5,000 in opening advertising and promotional activities in the Territory. We, do not currently have a local marketing requirements.
National Advertising: 1% of gross revenue due monthly.
Passive Ownership: Semi- passive at onset (they can hire a manager to run business)
Passive Ownership means the owner is working 15 hours or less per week in the business.
Available Discounts
- Veterans
Discount Description: 5% off the IFF.
Training, Support and Assistance
Co-Operative Advertising: N/A
Site Selection Assistance: Available
Lease Negotiation Assistance: N/A
Length of Training: 100.5 hours
Training Description:
Stella’s Ice Cream provides 1 week of training at our main office in Nampa, Idaho. Training covers all necessary ice cream production skills, marketing strategies and business operations. We will spend several days working alongside current kitchen staff, managers and employees learning all aspects of the business. Our corporate office offers ongoing coaching and technical support to help with the launch of your new business.
Operational and Marketing Tools:
Initial Training
Stella’s Ice Cream provides 1 week of training at ourmain office in Nampa, Idaho. Training covers all necessary ice cream production skills, marketing strategies and business operations. We will spend several days working alongside current kitchen staff, managers and employees learning all aspects of the business. Our corporate office offers ongoing coaching and technical support to help with the launch of your new business.
On-Going Support
Unlimited access by phone, text, or email to the franchise director.
Marketing Strategies
Social Media is Top Priority: Instagram, Facebook, TikTok
Financing Assistance: N/A
