Concept Description
Join America’s Top Roofing Franchise
At Storm Guard, our goal is to be both good neighbors and business partners with the homeowners in our communities. Our franchise opportunities are designed to offer entrepreneurs like you a chance to own a profitable business while making a real difference for others.
Leading The Way in The Roofing And Construction Industry
- The largest roofing and construction franchise in the US
- 17+ years of industry expertise and 40+ years of construction experience by key managers
- Relationship with the largest roofing distributors, manufacturers, and suppliers
- Best-in-class training and support
- Committed to being both good neighbors and business partners with the homeowners in our communities
A Property is Only as Strong as Its Roof
On average residential roofs need to be replaced every 20-25 years, but the impact of severe weather can dramatically reduce that time horizon. Hail alone has affected over 10 million US properties annually since 2014. In any economy, people need a safe place to raise their families and conduct business.
While the industry potential is undeniable, it is also a fragmented space littered with unprofessional service providers. For our Storm Guard family, that’s a problem worth solving! We strive to empower homeowners to trust their contractors in every community we serve. When you join the Storm Guard team, you have the strength of a national brand, unparalleled training and support, and leading-edge technology to aid in your success.
Testimonials
At Storm Guard, We’re Family
Read what our Franchise Owners are saying about us, and watch our testimonial videos(Above) to see what sets us apart from the rest.
“Storm Guard goes beyond a roofing company or a business for us. Not only have we gained business opportunities, we have gained an extended family. We see that in action, especially when we gather together for our national meetings every January. We are truly invested in each other, as well as each others businesses.” – D. Brauer
Publicity
Testimonial Videos:
Unit Option
Single, Multiple
Background
FDD Franchised Units: 35
Corporate Owned Units: 1
Projected New Units: 0
Year Established: 2003
First Year Franchised: 2011
Type of Business: Franchise
Hours of Operation: Regular Business Hours
Number of Employees: Medium (6-20)
History:
Storm Guard is the largest residential roofing and construction franchise in the US, offering quality insurance and non-insurance construction expertise and services to homeowners and business owners in need of roofing services stemming from storm damage or age. A property is only as strong as its roof. On average residential roofs need to be replaced every 20-25 years, but the impact of severe weather can dramatically reduce that time horizon. Hail alone has affected over 10 million US properties annually since 2014. Alarmingly, it can take months or years after a storm occurs for roof damage to be noticeable to the property owner, which is often too late to file an insurance claim. Many of our customers are not aware of the damage their homes have suffered until they are approached by Storm Guard! Through education and quick response following inclement weather, Storm Guard protects and preserves the value of residential and commercial assets within every community served.
Availability
Territories: United States
Financials
Liquidity: $250,000
*Investment Range: $209,300 - $247,600
**Average Investment: $209,300 - $247,600
Provided by the Franchisor
Minimum Net Worth: $500,001 to $750,000
6 Month Cash: $125,001
Franchise Fee: $65,000
Royalty: 6.25%
Royalty Description: 6.25% of Gross Sales up to $4M, then 5% to $7M, 4% to $10M, 3% over $10M (annual minimums apply)
Advertising: $2,500/month in year 1, $5,000/month in year 2, $7,500/month thereafter, on local advertising
National Advertising: 0.5% of Gross Sales
Ramp-Up: 4 to 6 months
Passive Ownership: Passive Ownership NOT Allowed
Passive Ownership means the owner is working 15 hours or less per week in the business.
Available Discounts
- Veterans
Discount Description: 10% ($6,500)
Training, Support and Assistance
Co-Operative Advertising: N/A
Site Selection Assistance: Available
Lease Negotiation Assistance: N/A
Length of Training: 1 week
Training Description:
Training & Support
We Understand no Two Franchise Owners Are Alike
We offer comprehensive training that is customized to your specific business needs and goals. These trainings evolve as your business grows, ensuring that you always have the support you need to take the next step. Training to become a Storm Guard franchise owner is both thorough and ongoing. What that means is that in addition to an initial training experience, as a Storm Guard franchisee, you will receive ongoing operations support, marketing and technology assistance, and collaboration.
Initial Training
Storm Guard’s initial training phase is comprised of 4 pillars.
Pillar 1: Inaugural Training
Your first training experience as a Storm Guard franchise owner focuses on the basics. For example, in your first few days as a business owner, you will learn about:
- Parts of the roof
- Neighborhood selection
- Construction material supply chain
- Ladder safety
- Our proprietary software
- Accounting best practices
- Marketing strategies
- How to identify local competition
In addition, you will complete an Opening Checklist, which contains all of the administrative tasks required before you can open your business. These tasks include things like:
- Setting up a business name/entity
- Setting up your office space
- Obtaining business insurance
Pillar 2: Training Session “A”
During Training Session A (TSA), new franchise owners and their key managers travel to Raleigh, NC to learn from their Franchise Business Consultants how to appropriately sell Storm Guard services. This training is designed to help build confidence in the first 3 steps of our sales process:
- Neighborhood launch
- Field marketing
- The inspection meeting
Post Training Session “A”
A week or two after you complete TSA, your Franchise Business Consultant will make an onsite visit to your local office for a Post TSA training. Your Consultant will observe and mentor you and your Sales Manager on selling builds and filing insurance claims. They will also help ensure that all necessary administrative tasks are being handled promptly and correctly. At the end of Post TSA training, they will help you set goals for the next training session.
Training Session “B”
Training Session B (TSB) comes about 6 weeks after your Post TSA training concludes. During this 4-day training session, you will travel to the Fort Worth Support Center to continue to develop your sales and administrative processes and to learn about producing the jobs that you have sold. This training offers a more in-depth approach to things like:
- The product selection meeting (where homeowners choose roofing and construction materials for their property)
- Job file review
- Supplementing
- Product preparation
- Production
- Invoicing
- The closing meeting
In addition, TSB takes a deep dive into the next 90 days of your business plan as well as a review of critical business key performance indicators (KPIs). Before TSB ends, you will have established successful business habits and also set recruitment and sales goals for the period. TSB is designed to help you feel confident that you are doing all of the right things to build a successful roofing and construction business.
Operational and Marketing Tools:
Ongoing Operations Support
Your Franchise Business Consultant (FBC) is truly your accountability advocate and will be a big part of the support of the ongoing operations that franchise owners receive. After working with you throughout the initial training period, your FBC will continue to hold weekly calls with you for the lifetime of your business ownership in Storm Guard. This level of support is extremely rare but is just one of the many ways that we show our ongoing commitment to the success of your new franchise business.
Continuing Education
Another important part of Storm Guard’s ongoing operations support is continuing education. We believe that staying up-to-date on the latest industry trends, technologies, and processes is the best way to offer the highest quality products and services to our communities. We watch the ever-evolving industry, develop vendor relationships, and offer training opportunities so that you can focus on running a profitable business – not worrying about the infrastructure behind it!
Strategic Planning
Finally, all Storm Guard franchise owners are offered organization-level support through our annual strategic planning sessions and annual conference. These events are an opportunity to come together as a franchise family, expand our knowledge, and share tips and advice with each other. Franchise owners are also encouraged to support one another through our innovative Roof Top Groups program. Roof Top Groups are peer groups of franchisees that hold four meetings per year during which members can openly and honestly offer each other advice and guidance.
Marketing Assistance
One of the most valuable ways that we support our franchise owners is through marketing assistance. Marketing campaigns can be both expensive and confusing to try and do on your own. For this reason, we create a range of marketing materials designed just for you. For example, you will have access to professional business attire, vehicle wraps, and designs for brochures, flyers, and door hangers.
Market Effectively Online
But traditional marketing is only half of the battle. We also help each of our franchise owners market effectively online by working with you to set up a professional website, develop a social media presence, and create email marketing campaigns. As part of your initial training, you will learn the basics and best practices of marketing, from search engine optimization (SEO) to identifying (and reaching) your ideal client. This, plus regular opportunities to participate in pilot programs, means that you will have a wealth of professional marketing assistance on hand and ready to go the minute you launch your new business.
Technology
Today’s successful businesses use a range of smart technologies to help increase efficiency and quality. Storm Guard is no different! We offer our franchise owners intelligent, data-driven tools that will help them build and sustain a profitable business. For example, Storm Guard franchisees are given access to weather and aerial measurement technology, as well as a field rep tracking application, insurance claim estimating software, and task management systems to help you manage sales, production, and invoicing. By using the best technologies available, you can run your business efficiently and have the data you need to make smart, real-time decisions.
Collaboration
At Storm Guard, we believe that to succeed, we must succeed together. As the franchisor, we provide you with a proven roadmap to build your Storm Guard business and legacy. But we also know that the best ideas don’t always come from us. Part of what makes Storm Guard such a unique franchise opportunity is our encouragement of collaboration. We offer various platforms to our franchise owners that facilitate information sharing and long-term business relationships between our franchise family members.
Examples of collaboration opportunities with Storm Guard include:
- Franchise Advisory Council Meetings
- Monthly “Ace of Sales” Competition and Traveling Trophy
- A Company Wall, where franchise owners can find important updates, ask/answer questions, and share best practices
Financing Assistance: Available
