Concept Description
At Junbi, we are passionate about delivering an authentic matcha experience that transcends boundaries. Our handcrafted, premium-grade matcha is sourced directly from the lush fields of Japan, where centuries-old traditions converge with innovative farming practices. We take pride in the quality of our matcha, ensuring it’s both sustainably produced and free from artificial additives. When you step into a Junbi store, you can trust that you’re savoring the purest form of matcha, carefully prepared to perfection.
But Junbi is more than just a matcha brand – it’s a solution to the fast-paced, modern lifestyle that often leaves us feeling depleted. We understand the importance of balance and well-being, which is why we’ve created a menu that caters to a variety of tastes and dietary preferences. Whether you’re looking for an invigorating morning boost or a guilt-free treat, Junbi offers an array of matcha-based beverages and snacks that tantalize the senses while nurturing your body and mind.
As a Junbi franchisee, you’ll become an ambassador of this matcha movement, sharing our passion with your local community. With our proven business model and comprehensive support system, you’ll have the tools and guidance to cultivate a thriving business in the ever-growing health and wellness industry. Our team of experts will be by your side every step of the way, from site selection and store design to marketing strategies and ongoing training. Together, we’ll create an inviting space that captures the essence of Junbi, captivating customers and fostering a loyal following.
By joining the Junbi family, you’ll not only be part of a dynamic and innovative brand, but you’ll also be making a meaningful impact on people’s lives. Matcha is more than just a drink – it’s a symbol of connection, balance, and vitality. With each cup of Junbi matcha, you’ll be fostering moments of harmony and mindfulness, bringing people together in a fast-paced world that often lacks serenity.
Testimonials
“When my wife and I traveled to Kyoto, we tried the traditional matcha green tea that is served locally and really enjoyed the quality,” Khanh tells What Now Orange County. “So when we returned to the U.S., we looked for places where we could get something similar. We couldn’t find any shops that served the same level of quality until we came across Junbi.” – Khanh M., Irvine Franchisee
Unit Option
Single, Multiple
Background
FDD Franchised Units: 3
Corporate Owned Units: 2
Projected New Units: 6
Year Established: 2017
First Year Franchised: 2020
Type of Business: Franchise
Hours of Operation: Regular Business Hours
Number of Employees: Medium (6-20)
History:
Junbi’s passion for matcha and commitment to delivering the best quality tea began with the founders’ relentless pursuit of excellence. Driven by a desire to provide their customers with an authentic and exceptional matcha experience, they embarked on a journey across Japan to discover the finest matcha available. After extensive taste-testing and exploration, they finally stumbled upon a 100-year-old tea farm in Uji, Japan, renowned as the matcha capital of the world.
It was in Uji that Junbi’s connection with its tea sommelier, a true master of the art and science of tea, began to flourish. The tea sommelier, having dedicated years of study and practice to the cultivation, processing, brewing, tasting, and serving of tea, possessed an unparalleled understanding of matcha. With a refined sense of taste and smell, the sommelier was able to appreciate the subtle nuances and variations within the tea, ultimately allowing them to craft Junbi’s signature blend.
Junbi’s relationship with the tea sommelier and the dedicated farmers of the Uji tea farm became the foundation of their farm-to-cup process. Working closely with the sommelier not only ensured a consistent and high-quality matcha year after year but also fostered a deep appreciation for the craftsmanship and expertise involved in producing exceptional tea.
At the Uji tea farm, the young, shade-grown tea leaves were carefully harvested and transformed into a fine powder, the very essence of matcha. Junbi’s commitment to authenticity and quality led them to source all their matcha exclusively from this farm, eliminating any middleman and guaranteeing a direct connection between the tea’s origins and the customers who enjoyed it.
Understanding the seasonal variations and complexities that influenced the taste of tea, Junbi’s tea sommelier would meticulously taste and evaluate each year’s harvest. Drawing upon their expertise and knowledge of Junbi’s specific requirements, they expertly blended the matcha from different regions in Japan, creating a proprietary blend that perfectly captured the essence of Junbi’s vision.
The elimination of intermediaries through Junbi’s direct collaboration with the tea farm allowed them to offer their high-quality matcha to franchisees and customers at an accessible price point. By bypassing the traditional supply chain, Junbi was able to prioritize quality, consistency, and authenticity while remaining dedicated to making matcha available to a wider audience.
Junbi’s farm-to-cup process became a testament to their commitment to excellence, ensuring that every cup of matcha served was a reflection of their unwavering dedication. With a shared passion for clean energy and a belief in the power of matcha as a superfood beverage, Junbi strived to fuel their customers’ daily lives with delicious and unique flavor combinations that celebrated the richness of their carefully sourced matcha.
Thus, Junbi’s backstory revolves around a journey of discovery, a deep connection with a tea sommelier and a tea farm, and a relentless pursuit of quality, authenticity, and consistency in delivering the finest matcha experience to their customers.
Availability
Territories: United States
Financials
Liquidity: $150,000
*Investment Range: $268,750 - $576,250
**Average Investment: $298,750 - $576,250
Provided by the Franchisor
Minimum Net Worth: $250,001, to $500,000
6 Month Cash: $200,001
Franchise Fee: $30,000
Royalty: 6%
Royalty Description: 6% of Gross Sales due weekly.
Advertising: Local: 2% of Gross Sales.
National Advertising: Up to 2% of Gross Sales, currently 0.5% of Gross Sales.
Passive Ownership: Semi- passive at onset (they can hire a manager to run business)
Passive Ownership means the owner is working 15 hours or less per week in the business.
Training, Support and Assistance
Co-Operative Advertising: Available
Site Selection Assistance: Available
Lease Negotiation Assistance: Available
Length of Training: 6 days
Training Description:
Operation Training:
- Back-of-House Drink/Food Preparation Process
- Front-of-House Drink/Food Preparation Process
- Inventory Management & Organization
- POS System Guideline
- Customer Service & Mock Simulation
- Cash Handling & Closing Out Process
- Receiving Shipments Process
- Opening & Closing Process
- Equipment Maintenance Process & Guideline
- Inventory Projection & Ordering Inventory Process
- Inventory & Merchandise Organization
- Safety & Customer Issues Process
- Daily & Deep Cleaning Process
- Food Cost & Waste Log Guideline
- Health & Sanitation Guidelines
- Ongoing support
Marketing Training:
- Marketing best practices,
- Social media best practices
- Design guidelines
- Photography and content creation tips
- Tutorials on how to use print and digital portals
- Influencer marketing
- Brand voice guidelines
- Matcha 101 class & demonstration
- Ongoing support
Business Development Training:
- Junbi values
- Junbi Matcha’s secret sauce
- Business best practices
- Matcha backstory and history
- Matcha industry growth
- Ongoing support
Human Resource & Merchandising Training:
- HR Case Studies
- Interview, Hire, Retain, Promote
- Culture
- Onboarding documents, payroll, tips and benefits
- Apps we use
- Customer service
- Merchandise
- Ongoing support
Operational and Marketing Tools:
- Cheat Sheets for Front-of-House & Back-of House recipes
- Operation SOPs all available in PDFs
- Customer Bulk Order Process Guideline &
- Off-Site Full-Service Catering Start-Up Package Guideline
- POS Training & Troubleshooting Guideline & POS Wire Configuration Guideline
- POS System Integrations (have access to 50+ integrations with he most widely used restaurant software)
- Fridge, Freezer and Shelving Storage Guideline & Template
- Small Wares Guide
- Customer Up-Selling Guideline
- FAQ Sheet (from our years of experience)
- Log & Form Templates (includes store deposit log, drop log, safe log, overing log, waste log, shipment receiving log, and inventory rotation log & forms)
- Cleanliness Log & Form Templates (includes daily cleaning, nightly cleaning, and deep cleaning log & forms)
- Opening Purchasing List (for commonly missed items)
- Preferred Vendors (that we built a strong relationship with: equipment, smallwares, signage (exterior & interior), wholesale food vendors)
- Pre & Post Opening Ongoing Support
Marketing Tools:
- Local Store Marketing Guide complete with tried and true methods for driving traffic into shops.
- New Store Opening Guide with a checklist for every step 12 weeks prior to opening.
- Print Portal with handheld menus, take-home menus, A-Frames, banners, editable flyers, and editable promos/coupons.
- Digital Portal with full marketing library of past and present photos, previous photo and video social posts, templates for flyers and social posts, and full branding assets.
- Digital Menus
- Customer review response templates
Financing Assistance: N/A
