Concept Description
Founded in 2006, ohDEER is the leader in all-natural Deer, Tick and Mosquito Control solutions. The business started with Kurt Upham, the founder, mixing Deer Control solutions in his basement. He wasn’t satisfied with Deer Control repellents and his landscaping customers weren’t seeing the results they wanted. After some testing, he found a solution that really worked and word quickly spread around MetroWest, Massachusetts. Soon after, Kurt began using an all-natural tick and mosquito solution and the rest is ohDEER history.
Millennials are now the largest share of home buyers, according to the National Association of Realtors. Millennials and Gen Z are quickly making up more and more of the homeowner population and these generations are demanding natural solutions. ohDEER is ahead of the game as one of the only tick and mosquito franchises that is always all-natural. Everything we use is safe for you, your kids and your pets so you can Enjoy More Time Outside!
Our customers love us and they’re not afraid to share that with friends and family, and online! That’s our model – support your marketing efforts with an amazing customer experience so you keep those customers year after year. Unlike other home service franchises, you’ll never start the season from scratch!
Unit Option
Single
Background
Corporate Owned Units: 2
Projected New Units: 6
Year Established: 2006
First Year Franchised: 2012
Type of Business: Franchise
Hours of Operation: Regular Business Hours
Number of Employees: Small (1-5)
Availability
Territories: United States
Financials
Liquidity: $75,000
*Investment Range: $95,450 - $127,400
**Average Investment: $95,450 - $127,400
Provided by the Franchisor
Minimum Net Worth: $250,001, to $500,000
6 Month Cash: $30,001
Franchise Fee: $49,500
Royalty: 6%
Royalty Description: 6% of monthly gross revenue
Advertising: Local: $5,000 annually, until certain Gross Sales levels achieved.
National Advertising: Up to 2% of total Gross Sales.
Passive Ownership: Passive Ownership NOT Allowed
Passive Ownership means the owner is working 15 hours or less per week in the business.
Passive Ownership Explain: Must maintain an active status in the business. Total hours worked per week will be able to be as little as they can manage but we do not allow a Manager to be our direct report. Can go semi-passive after their first full year or upon having three trucks in service, whichever happens later. Able to hire entire staff with no financial restrictions 2-5 years business management experience, VP $750,000 net worth $160,000 liquid
Available Discounts
- Veterans
Discount Description: 15% discount for Veterans
Training, Support and Assistance
Co-Operative Advertising: Available
Site Selection Assistance: Available
Lease Negotiation Assistance: N/A
Length of Training: 1 week initially then ongoing
Training Description:
- Sales & Service
- Business Planning & Profit Management
- Introduction – Business Set Up & Operations
- Prior to Opening Your Business Operations
- Marketing & Communications
- Sales & Service FAQ
- Prior to Opening Your Business – Employees
- Maintenance & Safety
- Three day In-Field Training
Operational and Marketing Tools:
Marketing Support: We’ve got you covered! Our dedicated marketing team will collaborate with you to come up with a detailed marketing plan that uses verified vendors our franchisees have had success with in the past.
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- Sales Training Program: During your onboarding, you will undergo a robust sales training program based on sales personalities and the ohDEER system.
- Bookkeeping: Allows you to keep accurate, up-to-date accounting records so that you can quickly access your numbers and plan a budget for future growth. This makes tax season less stressful for you and your accountant!
- Software Support: Our in-house training videos and support team are here to help you solve your everyday tech issues.
Marketing Support.
Collaborative marketing plan
- Strategic planning
- Social media management tool
- Ad creative and edits
- Content library
- Analytics reviews
Financing Assistance: N/A