Concept Description
What Is a TeamLogic IT Franchise?
TeamLogic IT has become the premier managed IT services franchise by capitalizing on three very important trends:
1) While small and medium-sized business owners cannot afford to spend the time to research the constant advances in technology, they also cannot afford to fall behind on the advances in technology that will keep their businesses running efficiently
2) The IT industry is evolving beyond the break-and-fix model into a consultative, 24/7 model that ensures small and medium-sized business owners have the solutions, software and support they need to remain relevant and efficient
3) The demand for managed IT services vastly outstrips the industry’s ability to meet the demand. The IT industry is largely composed of thousands of small-time technicians who have neither the tools nor the business model necessary to offer the level of customer service that the 21st century business owner expects.
According to Forbes, there are nearly 28 million small businesses in the United States, employing more than 50% of the adult working population, and all of them need IT services to keep their doors open for years to come. Small businesses are the engine that drives the American economy, but a Google search on “importance of IT to small businesses,” or “How do small businesses utilize IT services,” reveals hundreds of articles — all aimed at small business owners who need advice and solutions to keep their business on the leading edge and running smoothly.
TeamLogic IT was created to become the go-to IT team for small and medium-sized businesses. We offer fast responses to IT challenges; but more importantly, we act as an IT advisor to our customers, monitoring their vital IT systems to prevent problems and eliminate downtime. We also analyze their businesses to recommend specific technology solutions that can help them grow. We’re not just the people that business owners call when something breaks; we are business partners who provide guidance and access to new technologies that can help make our clients more efficient, more profitable and more secure.
Testimonials
“Back when I was in the corporate world and had a marketing team, a sales team, etc., I would spend 15% of my budget on R&D every year. In this business, as a franchisee, I am getting the value of corporate-level R&D and the royalties I pay are a lot less than 15%. And R&D is critical for a high tech company. When I talk to potential franchisees, I tell them, ‘If you were buying a burger franchise, most of the fee goes to the franchisor, and you may not get a lot of value for it, but the money you send to TeamLogic IT is being well invested in the capabilities being delivered to us.’ ”
STEPHEN HINCH
Santa Rosa, California
“The marketing assets are huge. The go-to-market strategy and overall marketing plan is critical. We could try to reinvent that wheel, but it would take a lot of time and our method wouldn’t be proven, and you wouldn’t be able to tell customers that there are 50 ‘Dwight and Allison’ shops all across the country. And the road map for the business — what works and what doesn’t — has helped us grow.”
ALLISON BLANKENSHIP
Columbus, Ohio
Unit Option
Single, Multiple
Background
FDD Franchised Units: 344
Corporate Owned Units: 0
Projected New Units: 46
Year Established: 2004
First Year Franchised: 2005
Type of Business: Franchise
Number of Employees: Small (1-5)
History:
In 2004, Franchise Services, Inc. (FSI) CEO Don Lowe realized there was a huge opportunity to serve business customers by creating a national IT franchise, and ever since, FSI poured resources into developing the TeamLogic IT brand, investing several million dollars to create a world-class organization capable of supporting hundreds of franchise owners nationwide.
“This is the future of business services,” Don says. “It’s something that every business needs, and as technology continues to become more ubiquitous, it will become even more important. We are establishing a reputation as the brand companies can trust.”
TeamLogic IT operates independently from FSI’s other brands, but it is able to tap into the experience, infrastructure and resources of FSI. Those resources allowed TeamLogic IT to quickly develop strong marketing and operations teams that are capable of providing support generally associated with a franchisor 10 times the size of TeamLogic IT.
With network-wide sales growth for TeamLogic IT franchises increasing by double-digits for several years, TeamLogic IT is ready to help entrepreneurs capitalize on the growing demand for managed IT services across the country.
Availability
Territories: United States
Financials
Liquidity: $50,000
*Investment Range: $115,742 - $150,806
**Average Investment: $150,000
Provided by the Franchisor
Minimum Net Worth: $250,001, to $500,000
6 Month Cash: $75,001
Franchise Fee: $49,500
Royalty: 7%
Royalty Description: Greater of 7% of Gross Sales or monthly minimum starting with the 13th month, the monthly minimum will be $1,000 a month until the end of the term of the contract.
Advertising: Local: 2,500 per month
National Advertising: There are no Advertising Fund Fees due in the first 12 months. For the remainder of the contract, the greater of 1.2% of gross sales or $200 per month is due and payable to the TeamLogic IT advertising Fund.
Available Discounts
- Veterans
Discount Description: $9,500 off the initial franchise fee
Training, Support and Assistance
Co-Operative Advertising: N/A
Site Selection Assistance: Available
Lease Negotiation Assistance: N/A
Length of Training: 1 Week +
Training Description:
TeamLogic IT provides new owners a week of classroom training for two people at our headquarters in Mission Viejo, California, and an additional 27 hours of pre-opening training that is conducted online or through webinars and phone consultation. The training focuses on the company’s four operating systems: Employee Management, Financial Management, Sales & Marketing Management and Technical Management. Operations manuals are provided to support and reinforce the training and serve as an ongoing reference.
The training provides an overview of sales and marketing, the technology that powers the business and how to provide oversight, business and financial management and human resources. They also learn about all the resources that are available through the Business Management Support System, which provides a database of knowledge as well as a message board that connects all TeamLogic IT owners and technicians. It allows you to get quick answers to any tricky questions — assuming the corporate office doesn’t answer you first.
Operational and Marketing Tools:
TeamLogic IT Provides Its Managed IT Services Franchise Owners with Marketing Support, Sales Training, and More
The key to growing a successful TeamLogic IT business is to get in front of potential customers and help them understand your services. TeamLogic IT franchisees are trained on an integrated marketing and sales approach, which encompasses multiple media to build local brand awareness and generate and nurture lead opportunities.
“The marketing assets are huge. The go-to-market strategy and overall marketing plan is critical. We could try to reinvent that wheel, but it would take a lot of time and our method wouldn’t be proven, and you wouldn’t be able to tell customers that there are 250 ‘Dwight and Allison’ shops all across the country. And the road map for the business—what works and what doesn’t—has helped us grow.” – Allison Blankenship, TeamLogic IT, Columbus, OH
Local Website
TeamLogic IT provides you with a local website that is optimized for the search terms that potential customers use when they are looking for help. Franchisees can customize portions of their local sites to reflect the personality of their business and add customer testimonials that build the trust of sales prospects. The website also provides a resources section that allows customers to download trending technology articles, case studies, white papers and other materials, and the site serves as an ongoing marketing piece for your business.
Digital Advertising
Along with the website, you will have access to paid search advertising campaigns, local business listings, social media and other online resources for promoting your business.
Brochures and Collateral
A variety of high-quality brochures help position your business as a professional IT services firm. Combined with sales support flyers and presentation templates, you’ll make a lasting impression on the prospects you meet with, assuring them that you are the right choice for their IT needs.
Direct Mail
TeamLogic IT develops a verified list of approximately 1,500–2,000 potential business customers for you to market to when you launch your business. Direct mail postcards are an ideal way to build brand awareness and deliver targeted messages to your intended audience.
Email Marketing
Email is another great way to target specific industries with tailored messages, and it works especially well alongside direct mail. Monthly email newsletters and a variety of pre-built templates also build client loyalty and can keep you top-of-mind with qualified prospects.
Marketing Programs
We offer several programs designed to enhance your local marketing efforts. Four key programs include: paid search marketing campaigns, local listings management, lead generation, and lead nurturing through an automated marketing platform.
Content Marketing
One of the best ways to build your reputation is by sharing useful information to educate your prospects and clients about emerging IT issues. By establishing yourself as a thought leader, you gain credibility, which helps you earn business. TeamLogic IT’s corporate staff produces a blog located on your local website that provides articles on trending technology topics that position local franchisees as experts in all areas of IT support and consultation.
Networking
TeamLogic IT franchisees are encouraged to join organizations that will allow them to connect with other business owners in their community. It’s an invaluable way to learn about local businesses, get referrals, and earn the interest of people to whom you have been marketing.
Business and Vehicle Graphics
TeamLogic IT businesses use vehicles wrapped in promotional graphics, which serve as mobile billboards for your services and increase brand awareness. Over time, they can generate millions of impressions on potential clients.
12-Month Initial Marketing Program
To help new franchisees get a good start, we provide a dedicated marketing coordinator to assist with key marketing activities in the first year of their business. This allows you to focus on community marketing and, most importantly, leads and sales activity.
TeamLogic IT Sales Training and Coaching
Generating sales leads is great, but it’s critical to know how to evaluate those leads and convert the best potential clients into customers. TeamLogic IT provides franchisees with ongoing sales training and sales coaching to help franchisees manage their sales pipelines and get better results.
We offer coaching and tactics to help you win more customers and introduce new services to customers you are already serving. It’s especially useful for franchisees who may not have done a lot of sales in the past, or for franchisees who have established a strong business and are eager to take it to the next level.
Sales can be intimidating to some people, but it shouldn’t be. It’s about having confidence in the value that you can offer clients, listening to them, and then finding ways to meet their needs.
If you are willing to reach out and engage with potential customers, TeamLogic IT’s support team can provide coaching to hone your skills and help you evaluate your sales pipeline.
Financing Assistance: N/A
