Unit Option

Single, Multiple

Background

FDD Franchised Units: 110

Corporate Owned Units: 3

Projected New Units: 450

Year Established: 1999

First Year Franchised: 2015

Type of Business: Franchise

Number of Employees: Medium (6-20)

History:

The Brothers That Just Do Gutters franchised their business model in 2015 after running a successful gutter company since 1999. Ken and Ryan Parsons recognized a gaping hole in the gutter industry which their model filled perfectly. The giant gap exists between Owner/Operators and Gutter Guard distribution models. The owner/operators focus on cheap and fast, and the gutter guard distributors focus on overpricing and high-pressure sales. The Brothers That Just Do Gutters mantra is “Reinventing Contractor Service.” They provide 5-Star service in a 1-Star industry.

Ryan and Ken spent eight years perfecting their business prior to franchising the opportunity. This has really set up their franchisees for fast growth and tremendous support from day one. The brothers have assembled a great team to support their franchisees from installation, sales, marketing to individual coaching. A major attraction and leg up from the competition is the logo and branding. Our branding is unforgettable, sells itself and puts a smile on people’s faces. Our brand says exactly what we do, promotes family, quality and high value.

Availability

Territories: United States

Financials

Liquidity: $100,000

*Investment Range: $143,750 - $217,000

**Average Investment: $143,750 - $217,000
Provided by the Franchisor

Minimum Net Worth: $100,001 to $250,000

Franchise Fee: $49,500

Royalty: 6%

Royalty Description: 6%

Advertising: Brand Fund: 2%

National Advertising: Brand Fund: 2%

Passive Ownership: Semi- passive at onset (they can hire a manager to run business)
Passive Ownership means the owner is working 15 hours or less per week in the business.

Available Discounts

• Veterans

Discount Description: VetFran Discount: 10% off first territory franchise fee

Training, Support and Assistance

Co-Operative Advertising: N/A

Site Selection Assistance: N/A

Lease Negotiation Assistance: N/A

Training Description:

Initial Training

Extensive virtual and in-person training program for both the franchise owner and their employees. New Franchisee in-peron training is a 7-day event at HQ in New York. The agenda includes:

Day 1

• Training Overview
• Franchisee Introductions
• The Story of “The Brothers”
• Overview of the Brand Franchise
• Situational Leadership
• Marketing: Reputation Management/Review Tracker
• Marketing Set Up

Day 2

• Crew Departsure Observation
• Sales Meeting Management
• All Installer Meeting Management
• Product Knowledge: Overview of Services
• Prdocue Knowledge Applied: Installation
• Trainintg Companion Review

Day 3

• Team Leader Meeting
• Sales Ride Along
• Field Ops Peer Group
• Safety Training
• Fall Protection
• Gutter Guard, One Guard, & Advanced Installation
• Training Companion Review
• SafeGuard After Hours

Day 4

• Field Meeting
• Competition & Pricing
• Competitive Analysis
• Out Clients, You & TBTJDG
• Service Titan Training

Day 5

• Field Training
• Job Costing
• Sales Cookbook
• Sales Tracker
• Sales Ride Along
• Recruiting & Training Employees
• Hiring, Interviewing, Onboarding
• Contact Center Training
• ServiceBridge Training
• Back Office Training

Day 6

• Skills Ladder Training
• Skills vs. Leadership
• Installation Materials
• Advanced Installation Application

Day 7

• Marketing Phases
• Your Marketing Budget
• Where Marketing & Sales Meet
• Vision / Values / SWOT
• Coach / Accountability

On-Going Support

Franchisees have multiple ongoing resources including but not limited to:

• Operations Manual: Details all operations
• Installation Trainings: Manuals, videos, LMS, and more
• Monthly Peer Groups: Separate peer group for Sales and Field Ops
• Owners Only #slack Feed: Awesome recourse for knowledge, encouragement, and lots of time fun
• Monthly Marketing Reports: Report based on deep analysis of results with tailored advice for future efforts
• Monthly 1-1: Review financials, forecasting, budget vs. actual goals, coaching & strategy
• Podcasts: Founders publish podcasts directly relating to the gutter industry often including their own franchisees as guests

Operational and Marketing Tools:

Marketing Strategies

The Brothers That Just Do Gutters corporate marketing team interprets the balance between big data and local impact in each unit’s territory to facilitate the most profitable, efficient, and shortest time to success. Each unit sold is custom-designed to contain the conditions and attributes that create opportunities for success throughout the phases of the lifespan of the business. With the technology provided within the franchise system, we are able to accommodate a full-funnel brand approach from awareness to direct response, with continually expanding technologies being added to the system.

The awarded, talented, and certified in-house team executes campaigns across a wide spectrum of inbound marketing generation including everything from grassroots community engagement to sophisticated digital targeting strategies. The team is designed to remove the stress and struggle required in learning the digital advertising streams and differences in the approaches of each specific strategy. The team optimizes and executes your spending in the most profitable digital strategies.

The Brothers That Just Do Guttersfranchisees contribute to a brand fund enabling the franchisor to seat highly talented individuals into our growing marketing team. Each team member brings new embellishments and attributes to the growing marketing opportunities, allowing greater quality and deliverability of nuanced marketing approaches to fatten the inbound funnel into greater conversions for the franchisee. A specialized marketing workbook has been built by the marketing team to deliver campaign, channel, revenue, and return on investment reports monthly with an opportunity to consult with individual experts. On top of coaching franchisees on the best marketing opportunities, the ability to group together with a DMA to produce additional local-specific advertising is available for local regional demographic marketing. Your marketing team is a full-service digital agency with an approved network of vendors and market buyers.

Key services include:

A comprehensive digital marketing program that features:

• Search Engine Optimization
• Search Engine Marketing
• Targeted Display & Video Advertising
• Retargeted Digital Advertising
• Email Marketing
• Online Reputation Management.

A comprehensive print/off-page marketing that features:

• Yard signs, branded collateral, media kit, and a catalog of pre-designed templates.
• Brand-approved vendors, market buyers, and merchandise/product ordering portal.
• A fully brand-specific brand standards manual.
• A reposit of brand-approved photography, video, print, and other branded advertising collateral.

A comprehensive consulting team that includes:

• Performance dashboards and reports.
• A thoughtful, phased marketing plan that enables franchisees to build brand awareness leading to their Grand Opening and extending into the years of revenue growth and profit designed to match the financial goals of the business.
• A sales/marketing collaboration and follow-up process assistance/coaching.
• Initial and ongoing training on specific third-party digital business tools.

The Brothers That Just Do Gutter’s corporate team closely monitors conversion data throughout the buying season and reviews analytics daily to identify optimization strategies. This allows the team to make optimizations related to weather conditions, holidays, seasonal events, and other qualitative factors. The marketing team provides ongoing support with instant communication with each franchisee through the use of our purpose-built marketing reports and calculators.

Although The Brothers That Just Do Gutters have created a template for the road to success, we are constantly pursuing education, influence, and marketing insight to stay on top of and ahead of the changing marketing strategies. Because our success is directly tied to the success of each franchisee, our concern for every dollar is top of mind. It is why we consistently strongly encourage participation in local marketing efforts. It’s why we give specific directive guidance and coaching related to the marketing efforts we desire to see from our franchisees.

As we continue to build on our marketing efforts, we are also building our marketing network of vendors and communications. We provide several easy-to-use digital access tools, such as an online portal for merchandise ordering, a preferred network of vehicle wrap vendors, and a branded standards manual with reproduction details on color, layout, fonts, and more. We provide a digital cloud option for storing media for easy mobile device access, as well as communication channels and instant messaging. Our entire marketing operations are expounded in a manual for easy reference and a detailed knowledge base. As we continue to grow our marketing, we continue to grow our sales, analysis, communication, and consulting, all designed to make it even easier and more efficient to grow our new and existing franchisees.

Financing Assistance: N/A