Unit Option

Single, Multiple

Background

FDD Franchised Units: 211

Corporate Owned Units: 4

Projected New Units: 10

Year Established: 2009

First Year Franchised: 2011

Type of Business: Franchise

Hours of Operation: 24 / 7 / 365

Number of Employees: Small (1-5)

History:

Join the nation’s largest personal training franchise, targeting high-income clients over 50. Each small, private studio (800-2000 sq ft) fits in office or retail spaces. Our unique model offers one-on-one training with trained exercise coaches, using cutting-edge fitness technology.

Catering to busy professionals and retirees, our average client is 55, seeking effective workouts without crowded gyms. With an initial investment of around $250k, low buildout costs ($20k-$30k), and affordable rents (Avg $3,900/month), enjoy strong returns.

Clients participate in two 20-minute sessions weekly with coaching and equipment; progress is tracked as part of the program. Become a part of The Exercise Coach and revolutionize fitness for an underserved market!

KEY TRAITS of the business model:

• Investment Level: $161,682 to $382,986
• Break-Even: units can reach break-even quickly with a relatively low number of members. Far below membership numbers required by even smaller gym concepts.  Typically in the 60-100 client range which can be achieved within the first 6 months in many cases. Claims made to educate consultants – not to share with candidates but they will hear this during validation.
• Lifestyle opportunity: Owner-operator or Executive Ownership.  A majority of our franchisees are multi-unit developers.  We also have a decent number of very successful and satisfied owner-operators.
• Exclusive Technology and Protected Territory Extends to this as well
• Emerging national partnerships with Health Insurance Companies

Availability

Territories: United States

Financials

Liquidity: $100,000

*Investment Range: $262,735 - $481,369

**Average Investment: $262,735 - $481,318
Provided by the Franchisor

Minimum Net Worth: $100,001 to $250,000

6 Month Cash: $75,001

Franchise Fee: $49,500

Royalty: 6%

Royalty Description: Greater of 6% of Gross Sales or $1,000 per month

Advertising: $15,000 during the 90-day Grand Opening Period, then $4,000 per month Local Marketing Commitment

National Advertising: Brand Fund: 1% of Gross Sales

Ramp-Up: 7 to 9 months

Passive Ownership: Semi- passive at onset (they can hire a manager to run business)
Passive Ownership means the owner is working 15 hours or less per week in the business.

Passive Ownership Explain: Multi-Unit developer with strong skill at managing teams and installing Lead Coach/Manager

Available Discounts

• Veterans

Discount Description: VetFran Discount: 10% Off First Unit

Training, Support and Assistance

Co-Operative Advertising: N/A

Site Selection Assistance: Available

Lease Negotiation Assistance: N/A

Length of Training: 2-4 weeks total

Training Description:

Initial Training

• Initial Training – 30-40 hours of online training on a learning management platform before in person training.  Hire 3-4 weeks out, get coaches/manager remote certified before in-person training…

• 2 days of hands on fitness training in Chicago area training center for franchisee and manager/coaches. All other fitness training can be conducted in the local studio once opened

• Ongoing Video Catalog – continual creation of new training videos on all topics from fitness training to sales, marketing, coaching and operations.

• LMS (Trainual) constantly updated for ongoing training and coach support, highly active in on-going training

• 90-day ongoing business coaching for life of franchise – KPI-driven business coaching KEY to franchisee success and profitability.

On-Going Support

Technology – 4 platforms

• Equipment: data collection and analysis for client results
• Pre-Opening Management Software
• Business Management Software – MindBody and HubSpot(client and sales CRMs)
• Coach Hub – custom-built KPI dashboard – one-stop source for all major business
  metrics (conversions, retention, client engagement, etc)

Pre-Opening Support

• Real Estate Site Selection and Demographics
• Full Fitness Certification Training
• Online Learning Management System
• Full Project Management for Pre-Opening Tasks
• Studio Design and Furnishings Guidelines
• Full Pre-Opening Marketing System and Implementation

Marketing Assistance

• Proven Digital and Print Marketing Solutions
• Pre-Opening Marketing Plans
• Ongoing Marketing, Sales and Retention Systems
• National Vendors handle 90% of the marketing execution

Staff Recruitment and Training

• Recommendations for Hiring and Coach Profile
• Remote Certification Process – no need to send each new hire to training
• Comprehensive Video Library for Training New Hires

Ongoing Support & Additional Training

• Yearly National Conferences
• Regular Webinars
• Dedicated Support Staff for Your Development
• Support Ticket System and Library of Exercises and Video

Operational and Marketing Tools:

Marketing Strategies

The Exercise Coach has VERY STRONG marketing systems which validate extremely well…

• Turnkey National Digital Marketing Program
  • Social media marketing
  • Automated lead generation and sales pipeline processes
  • Low cost per lead and consistent lead flow both pre-opening and ongoing
• National Direct Mail and Print Marketing
• Full Sales and Client Retention Training Program for All Franchisees and Employees
• Launch PR to Secure Regionl TV, Radio, Print and Broadcast Media Coverage
• National 3rd Party Partnership with United Health Group/Optum for the Medicare insurances!

Financing Assistance: N/A