Concept Description
Learn More About The Grounds Guys
Our franchise provides the resources and support of a nationally respected brand and gives you the opportunity to scale your landscape business to meet your own personal, professional, and financial goals. Meanwhile, you’ll help customers enhance and maintain the beauty of their outdoor spaces. As a franchisee you will provide commercial, residential and municipal property maintenance, landscaping and hardscaping services; snow and ice maintenance services; trash and debris removal; arboriculture services; lawn renovation; residential, commercial and municipal turf care services; and other related services and products.
As a part of Neighborly, The Grounds Guys franchisees have access to resources, marketing strategies, and proven systems that business owners won’t find anywhere else. We assist with technology training, solutions for day-to-day operations, education on advancement in the industry, and more. Neighborly™, Neighborly’s consumer-facing, united collective of home service brands, allows for valuable cross-promotional marketing and demographic research. Our approach includes extensive training and support for every franchisee at every step of the way.
Testimonials
Publicity
Associations, Accolades, and Awards
The leader with national credibility
As the first and largest franchise organization in residential property management, and with over 30 years of experience refining property management, we are the nation’s trusted leader, recognized by leading reputable sources.
A Reputation That Speaks for Itself
With a low franchise fee and a catchy name in a growing, high gross margin industry segment, Real Property Management franchises are popping up around the country and making headlines.
Unit Option
Single
Background
FDD Franchised Units: 225
Corporate Owned Units: 0
Projected New Units: 29
Year Established: 1986
First Year Franchised: 2006
Type of Business: Franchise
Hours of Operation: 24 / 7 / 365
Number of Employees: Small (1-5)
History:
1987: Founded in Canada as Sunshine Grounds Care, the shared vision of 10 Van Stralen brothers 2008: Achieved nearly 40 locations with principles rooted in excellent workmanship, customer satisfaction, and real care 2009: Peter Van Stralen meets Dina Dwyer-Owners at IFA convention; discovers similarities in Code of Values and Culture of CARE 2010: Neighborly establishes US entity under The Grounds Guys name and later acquires the Canadian business
Availability
Territories: United States
Financials
Liquidity: $50,000
*Investment Range: $107,650 - $252,850
Minimum Net Worth: $250,001, to $500,000
6 Month Cash: $150,001
Franchise Fee: $43750
Royalty: 5%-6%
Royalty Description: 7% of Non-maintenance revenue and 3% of Maintenance Revenue. The Minimum License Fee will be $0 per month for months 1-4; $250 per month for months 5-12; $500 per months for months 13-24; and $1000 per month for months 25- the end of the term of the franchise agreement
Advertising: National: 2%; Local: The greater of $32,000 per calendar year or 5% of your combined Gross Sales and Maintenance Revenues for the previous calendar year Monthly fees for the Digital Marketing Program are a minimum of $249.00 per office
National Advertising: 2% of gross sales
Ramp-Up: 4 to 6 months
Passive Ownership: Semi- passive after 1 year
Passive Ownership means the owner is working 15 hours or less per week in the business.
Passive Ownership Explain: This is a business that can become passive over time, but initially it is owner-operated.
Available Discounts
- Veterans
Discount Description: We are a member of the International Franchise Association (“IFA”) and participate in the IFA’s VetFran Program, which provides a fifteen percent (15%) discount on the initial franchise fee for veterans of the U.S. Armed Forces who meet the requirements of the VetFran Program.
Training, Support and Assistance
Co-Operative Advertising: N/A
Site Selection Assistance: N/A
Lease Negotiation Assistance: N/A
Length of Training: 6-8 weeks of initial training, on-going support follows
Training Description:
Sure Start Business Training Our Sure Start training is a 4-6 week program combining classroom-style business operations, sales, and marketing training. You won’t be mowing lawns, you’ll be running a business, and we’ll help ensure you know how.
Operational and Marketing Tools:
Real Support From Day One
From the very beginning, we’ve seen the value of supporting our franchise owners in every way imaginable. Our extensive team includes business coaches and marketing professionals who are excited to help you build the business of your dreams.
Brand Power
Real Property Management is the largest property management franchise organization in America, and we continue to build upon our national brand.
Property investors are no longer constrained to having properties where they live. However, they do want consistency in how their properties are managed. Our network of offices shares referrals which provides a significant competitive advantage.
World-Class Marketing
A complete set of marketing tools is ready for you, including a local website, several videos, numerous presentations and sales scripts, online and print advertising, brochures, direct mail, broadcast advertising, and client newsletters. Using our established systems, items are customizable for each franchise location.
Our world-class marketing also includes national public relations, publication of quarterly rental market statistics, media rates and performance data for broadcast media, research on rental property owners’ attitudes and perceptions, and a database of information about 14,000,000 prospective property investor clients.
Experts to Support You
Our entire team of experts is here to help you succeed. Experienced Property Managers are sounding boards for everyday activities and guide you in the right direction as you comply with challenging areas such as Fair Housing laws and eviction processes. Franchise Business Coaches with years of franchising experience help you optimize your operation, and Marketing professionals help enhance your online presence and generate more leads locally. Our BackOffice team takes care of your accounting so you can focus on growing your business. National accounts work to provide additional properties for you to manage, and our Strategic Alliances team vets partners and negotiates preferred discounts.
Support From Fellow Franchise Owners
All 300+ offices band together to help each other by sharing advice, best practices, and potential new clients. You’ll benefit from the camaraderie, whether it’s participating in our annual conference, monthly operations and marketing calls, frequent webinars, or one-on-one discussions with your Franchise Business Coach or an experienced franchise owner. You won’t be alone as your office grows.
Innovative Systems and Processes
State-of-the-art operating systems, streamlined processes, an intranet available only to our franchise owners, and monthly scorecards make our offices efficient and productive. In addition, standardization allows us to monitor the performance of each office relative to similar offices so we can provide insight into best practices.
Powerful Technology
Wealth Optimizer tool, local franchise owner intranet, and additional software make managing your business easier.
A True Team Mentality
Collaborate, network, and strategize with your fellow franchise owners through conferences and calls.
National Brand Recognition
Real Property Management is a recognized leader in the industry and is a proud part of the Neighborly family of home service brands.
Preferential Pricing
Access to preferential pricing from strategic alliance partners means you will save money on various necessities, including software, credit checks, rental rate analysis tools, vacancy advertising, maintenance and repair supplies, insurance offerings, office services, and more.
Financing Assistance: Available
