Concept Description
The NOW offers a space to escape the daily pressures of life and recharge your energy and spirit through the healing benefits of massage therapy.
Bring next level self-care to your neighborhood.
The NOW, a Los Angeles based massage concept, was founded on the principle that self-care is a necessity not a luxury. Designed to serve as an oasis from today’s digitally driven society, their goal is to offer high-quality, affordable massage services in an inspired setting.
The NOW’s menu includes three Swedish inspired services: THE NOW, their signature massage, THE STRETCH, for the athlete, and The HEALER, a mind and body balancing service. A wide range of enhancements including Deep Tissue, Prenatal, Scalp Renewal and more can be added to each service.
Publicity
Website: https://thenowmassage.com/
Instagram: https://www.instagram.com/thenowmassage/?hl=en Yelp: https://www.yelp.com/biz/the-now-los-angeles
Articles: As talked about on Well + Good, Goop, Forbes and so many other earned media platforms –
Well + Good: Well + Good – The Chic Concept – https://www.wellandgood.com/good-looks/the- now-massage-los-angeles/
Forbes: Forbes – How The NOW founder created an oasis – https://www.forbes.com/sites/margauxlushing/2019/02/28/how-the-now-founder-gara-post- designed-las-most-stunning-self-care-oasis/#39d1ba301b04
Echo Park:Gara Post Interview – https://echoparkcraftfair.com/artist-interview-gara-post-of- the-now-massage-boutique/
Unit Option
Single, Multiple
Background
FDD Franchised Units: 44
Corporate Owned Units: 4
Projected New Units: 15-25
Year Established: 2014
First Year Franchised: 2019
Type of Business: Franchise
Hours of Operation: Weekends Required
Number of Employees: Medium (6-20)
History:
The NOW has quickly become LA’s hottest new wellness destination for locals and globe-trotting influencers alike.
Our aesthetic incorporates raw elements and natural materials to create a chic minimalist oasis. Interiors are inspired by nature. Natural wood surfaces and exposed beams are coupled with sheep skins and rawhides, cactus galleries and crystal grids. All the elements are aligned with nature and form the ultimate zen environment for optimum relaxation.
With boutiques currently open from coast to coast and steady expansion on the horizon, The NOW is looking forward to bringing our thoughtfully crafted menu with customizable enhancements, healing products and singular design aesthetic to cities all over the United States.
Availability
Territories: United States
Financials
Liquidity: $200,000
*Investment Range: $414,850 - $767,600
**Average Investment: $550,000 - $650,000
Provided by the Franchisor
Minimum Net Worth: $100,001 to $250,000
Franchise Fee: $60,000
Royalty: 6%
Royalty Description: An amount equal to the greater of 6% of the Gross Sales of your Franchised Business, and a minimum of $2,500 per month
Advertising: Local: Minimum of 5% of the Gross Sales of your Franchised Business per month, of which a minimum of $1,500 per month must be spent on digital marketing.
National Advertising: 2%
Passive Ownership: Semi- passive at onset (they can hire a manager to run business)
Passive Ownership means the owner is working 15 hours or less per week in the business.
Passive Ownership Explain: Function of the owner/daily tasks: ● Oversee real estate site selection and lease negotiation (corp provides knowledge and support here, additionally have contracted 3rd party vendors to support real estate and construction management) ● Oversee grand opening (corp provides knowledge and support here and spends time in your location(s) with owner/manager after initial training at corporate offices) ● Oversee marketing (corp provides knowledge, plan and support here) ● Manage the manager(s) (corp provides knowledge, tools and support here) ● Manage finance/accounting ● Hire, train, and manage manager
Training, Support and Assistance
Co-Operative Advertising: N/A
Site Selection Assistance: Available
Lease Negotiation Assistance: Available
Length of Training: 3 weeks
Training Description:
Pretraining virtually followed by a week at home office in LA followed by several weeks or corporate going to franchisee’s location prior to opening.
Operational and Marketing Tools:
Sophisticated best practices developed on success of 4 corporate boutiques that include operating standards, hiring best practices, along with digital and local marketing outreach programs.
Financing Assistance: N/A
