- Overview
- History
- Territories
- Financials
- Resources
Concept Description
Video: The Tox Brand Story
The Tox is a personal wellness service that focuses on lymphatic and digestive body sculpting. Our service has created a movement in the wellness industry and replaced the normal feel-good massage. We are the leaders in lymphatic drainage services, focusing on influencer marketing to drive revenue. We do not normally employ massage therapists as this is not a massage treatment. Treatments are typically performed by a licensed esthetician. The Tox Technique is a unique blend of body work that heals your body from the inside out. We are the only brand of our kind: dedicated to lymphatic health. Our expert proprietary techniques work directly with your lymphatic and digestive system to detoxify the body and mind. The Tox delivers quantifiable, proven treatments that can help with water retention, remove excess toxins, manage bloating, and sculpt the body – all in an upscale spa environment designed for client comfort.
Testimonials
“The TOX is very exciting for us as it supports not only women/moms in entrepreneurship but health and wellness, which is something we’re very passionate about. We have personally seen and experienced the health benefits of lymphatic drainage and are obsessed! We love the way the TOX combines looking and feeling your best with amazing health benefits. Additionally, we truly appreciate the meticulous attention to detail that Courtney and team have dedicated to The Tox brand.” -Tox franchisee.
“Lymphatic drainage is a crucial component of overall wellness. I’m incredibly passionate about taking meaningful steps to enhance patients’ health and vitality.” -Tox franchisee.
“The Tox caught my attention with its unique niche. After hopping on leadership calls and learning more about the company and brand, I fell in love with the idea and immediately jumped online to research lymphatic massages. The brand is HOT and magnetic! Most importantly, Courtney has been straightforward and real about how to run the business and who she is looking for to help make The Tox successful!” -Tox franchisee.
“The Tox offers me the perfect opportunity to merge my professional skills with my personal passions. I’m excited to bring my experience in hiring, managing, and problem-solving to a space that aligns with my commitment to health and wellness.” -Tox franchisee.
“The Tox caught my eye on Instagram, and I was immediately drawn to its unique blend of health and wellness with a feel-good service that offers instant results. After visiting a nearby location and doing more research, I was inspired by the simplicity of the model and the emerging nature of the brand. I’m excited to be part of something growing and to help bring The TOX experience to a vibrant market where people are increasingly investing in looking and feeling their best.” -Tox franchisee.
“As a woman, I am always on the go, working and managing many different things. Like many women I can neglect myself. The Tox provides a service that not only makes you feel nice during the treatment but also has real health benefits! I love that it is a service that can make a high impact on someone’s daily life. Helping them feel and be healthier, so they can, in turn, be more impactful in their lives and others they support. This is a business where you can make money and make a difference!” -Tox franchisee.
“The Tox has both a superior brand and is the best at one thing. I believe the winner takes all so being #1 is always the goal. I can tell this team strives for excellence. Financially, it’s also a sound business. With a simple space build-out that keeps upfront costs low and fast open times de-risk the business. I like their stance on social media, so I know I can grow it even faster with my skills in paid advertising, SEO, and influencer marketing.” -Tox franchisee.
Publicity
Video: Vimeo Showcase
Awards:
Unit Option
Single, Multiple
Background
FDD Franchised Units: 2
Corporate Owned Units: 9
Projected New Units: 9
Year Established: 2019
First Year Franchised: 2021
Type of Business: Franchise
Number of Employees: Medium (6-20)
History:
The Tox is a personal wellness service that focuses on lymphatic and digestive body sculpting. Our service has created a movement in the wellness industry and replaced the normal feel-good massage. We are the leaders in lymphatic drainage services, focusing on influencer marketing to drive revenue. We do not normally employ massage therapists as this is not a massage treatment. Treatments are typically performed by a licensed esthetician.
The Tox Technique is a unique blend of body work that heals your body from the inside out. We are the only brand of our kind: dedicated to lymphatic health. Our expert proprietary techniques work directly with your lymphatic and digestive system to detoxify the body and mind. The Tox delivers quantifiable, proven treatments that can help with water retention, remove excess toxins, manage bloating, and sculpt the body – all in an upscale spa environment designed for client comfort.
The Tox franchise summary:
- No medical requirements
- Proprietary techniques
- Additional revenue streams beyond treatments with an established and in-demand product line
- Done-for-you social media and marketing campaigns
- Extensive hands-on Franchisee training programs and resources
- Founder is a former Franchisee and built The Tox support systems based on what she learned from past Franchisee-Franchisor experiences
Availability
Territories: United States
Financials
Liquidity: $200,000
*Investment Range: $236,250 - $399,000
**Average Investment: $236,250 - $399,000
Provided by the Franchisor
Minimum Net Worth: $250,001, to $500,000
Franchise Fee: $49,500
Royalty: 8%
Royalty Description: 8%
Advertising: Brand Fund: 2%
National Advertising: Brand Fund: 2%
Passive Ownership: Semi- passive at onset (they can hire a manager to run business)
Passive Ownership means the owner is working 15 hours or less per week in the business.
Passive Ownership Explain: Yes, with local management oversight
Available Discounts
- Veterans
Discount Description: VetFran Discount: $5,000 off first unit franchise fee
Training, Support and Assistance
Co-Operative Advertising: N/A
Site Selection Assistance: Available
Lease Negotiation Assistance: Available
Training Description:
Initial Training
Owner, Management, and Front of House Training
- 2 days of 4-hour virtual training covering operations
- 1-2 hours of virtual training on products
- 4 hours of virtual MBO training
The Tox Technique Training
- 1 hour of virtual training prior to meeting in person on operations and introductions for Technicians
- 6-9 days of in-person training hosted by corporate trainer on the Hands-On Technique
On-Going Support
Business Coach
- Month 1: Weekly business coaching calls with a dedicated business coach to support franchisees in achieving their goals.
- Onwards: Monthly business coaching calls with a dedicated business coach to support franchisees in achieving their goals.
Grand Opening Assistance
- A Tox team member will be on-site at each franchise clinic for pre-opening day, opening day, and post opening day round up to ensure a successful launch.
- The Support and Marketing Teams will be available daily through phone, text, and email to assist during regular business hours.
Operational and Marketing Tools:
Marketing Strategies
Influencer Marketing Program
- The Tox Marketing Team will assist in promoting new locations via global and local influencers through influencer marketing relationships.
- We send a maximum of 20 local influences to open locations per month to take and post organic content.
Google My Business
- Franchisor will assist Franchisee in setting up a robust Google My Business presence
- Ongoing coaching will be provided to determine how to achieve 5-star reviews
Grand Opening Assistance and Ribbon Cutting
- A Tox team member will be on-site at each franchise clinic for pre-opening day, opening day, and post opening day round up to ensure a successful launch.
- Local networking strategies will be shared to assist with partnerships in alike categories (fitness studios, hair salons, country clubs)
Financing Assistance: N/A
