Concept Description
Our mission is to make healthy eating accessible and exciting, simple to understand and appreciate, and easy to enjoy.
We offer a unique menu consisting of gourmet toast, cold-pressed juice, smoothies, smoothie bowls, hot drip and nitro cold brew coffee, and espresso, — all made using only fresh, seasonal, and responsibly sourced products in a feel-good atmosphere. We have yet to find a competitor who offers the same.
Based in Washington D.C. — and inspired by the city’s lively energy and attention to sustainability — our cafes are bright and vibrant, with a staff that welcomes customers with open arms and a smile.
We also take pride in protecting the environment, with recycled to-go containers, compostable straws, and locally sourced ingredients. Toastique is more than just a cafe — it is an avenue to inspire communities to take control of their lives through health and wellness.
With our flagship location bringing in over $1 million in sales in its first year (with no professional marketing), and a model that encourages easy scalability and owning multiple locations, there is unlimited potential for Toastique Owners as we franchise nationwide.
Publicity
Unit Option
Single, Multiple
Background
FDD Franchised Units: 23
Corporate Owned Units: 6
Projected New Units: 36
Year Established: 2018
First Year Franchised: 2020
Type of Business: Franchise
Hours of Operation: Weekends Required
Number of Employees: Small (1-5)
History:
Our mission is to make healthy eating accessible and exciting, simple to understand and appreciate, and easy to enjoy.
We offer a unique menu consisting of gourmet toast, cold-pressed juice, smoothies, smoothie bowls, hot drip and nitro cold brew coffee, and espresso, — all made using only fresh, seasonal, and responsibly sourced products in a feel-good atmosphere. We have yet to find a competitor who offers the same.
Based in Washington D.C. — and inspired by the city’s lively energy and attention to sustainability — our cafes are bright and vibrant, with a staff that welcomes customers with open arms and a smile.
We also take pride in protecting the environment, with recycled to-go containers, compostable straws, and locally sourced ingredients. Toastique is more than just a cafe — it is an avenue to inspire communities to take control of their lives through health and wellness.
With our flagship location bringing in over $1 million in sales in its first year (with no professional marketing), and a model that encourages easy scalability and owning multiple locations, there is unlimited potential for Toastique Owners as we franchise nationwide.
Availability
Territories: United States
Financials
Liquidity: $200,000
*Investment Range: $373,775 - $684,200
Minimum Net Worth: $500,001 to $750,000
Franchise Fee: $55,000
Royalty: 6%
Royalty Description: 6% of gross sales weekly
Advertising: National: 2% of gross sales; Local: 2% of gross sales
National Advertising: 2% of gross sales
Ramp-Up: 10 to 12 months
Passive Ownership: Semi- passive at onset (they can hire a manager to run business)
Passive Ownership means the owner is working 15 hours or less per week in the business.
Passive Ownership Explain: Owners have to have a strong restaurant background to run the business semi-absentee
Training, Support and Assistance
Co-Operative Advertising: N/A
Site Selection Assistance: Available
Lease Negotiation Assistance: N/A
Length of Training: 2 weeks
Training Description:
Our initial 2-week training program consists of 18 hours in a classroom and, 174 hours of on-the-job training at our corporate location in Washington, D.C., as well as on-site at the Owner’s location.
During this time, new Owners will learn everything from recipes, ordering, ingredients, processes, POS (CAKE by Sysco), inventory, management, employee training, hiring, marketing, grand opening assistance, and location-specific opportunities.
Operational and Marketing Tools:
The training and support will never end as we continuously grow and adapt. Brianna and Kyle will be present during the Grand Opening to ensure every last detail is accounted for a successful launch. Once the cafe is open, we will host bi-monthly calls to keep Owners informed of any new happenings, such as our Toast of the Weeks and seasonal promotions. We take pride in being available 24/7 for our Owners!
Kyle Izett will assist with site selection, permitting, contractor and subcontractor selection, and the entire construction and inspections process. He will review quotes to ensure that the buildout costs end up at or below market. If new Owners prefer, Kyle and the Toastique Team have the ability to perform the general contracting of new locations themselves. Either way, the construction process, which can often be highly intimidating, will be a walk in the park for new Owners.
We require 2% of Gross Sales weekly for the Brand Building Fund, as well as 2% of Gross Sales, spent on local marketing efforts. We have an internal marketing team with 12+ years of advertising and digital marketing experience to assist Owners with their grand opening campaigns, as well as provide current and new marketing assets.
Each location will have its own independent Facebook page so they can interact with their local community and promote their location.
Financing Assistance: Available
