Concept Description
Our mission is to make healthy eating approachable, accessible, and enjoyable for all!
Our vision is to create a world where healthy eating is a universal option, effortlessly integrated into everyday life for people everywhere.
Our mantra – Nourish Every Moment
As we continue to expand nationwide, our mantra will also lead us forward, inspiring innovation and guiding our expansion while keeping us true to our core – enhancing health and happiness for all.”
We offer a unique menu consisting of gourmet toast, cold-pressed juice, smoothies, smoothie bowls, and a robust espresso menu — all made using only fresh, seasonal, and responsibly sourced products in a feel-good atmosphere. We have yet to find a competitor who offers the same.
Based in Washington, D.C. — inspired by the city’s lively energy and attention to sustainability — our cafés are bright and vibrant, with a staff that welcomes customers with open arms and a smile.
We also take pride in protecting the environment with recycled to-go containers, compostable straws, and locally sourced ingredients. Toastique is more than just a café — it is an avenue to inspire communities to take control of their lives through health and wellness.
With our flagship location bringing in over $1 million in sales in its first year (with no professional marketing) and a model that encourages easy scalability and owning multiple locations, there is unlimited potential for Toastique Franchisees as we franchise nationwide.
Publicity
Unit Option
Single, Multiple
Background
FDD Franchised Units: 30
Corporate Owned Units: 6
Projected New Units: 32
Year Established: 2018
First Year Franchised: 2020
Type of Business: Franchise
Hours of Operation: Weekends Required
Number of Employees: Medium (6-20)
History:
Our mission is to make healthy eating accessible and exciting, simple to understand and appreciate, and easy to enjoy.
We offer a unique menu consisting of gourmet toast, cold-pressed juice, smoothies, smoothie bowls, hot drip and nitro cold brew coffee, and espresso, — all made using only fresh, seasonal, and responsibly sourced products in a feel-good atmosphere. We have yet to find a competitor who offers the same.
Based in Washington D.C. — and inspired by the city’s lively energy and attention to sustainability — our cafes are bright and vibrant, with a staff that welcomes customers with open arms and a smile.
We also take pride in protecting the environment, with recycled to-go containers, compostable straws, and locally sourced ingredients. Toastique is more than just a cafe — it is an avenue to inspire communities to take control of their lives through health and wellness.
With our flagship location bringing in over $1 million in sales in its first year (with no professional marketing), and a model that encourages easy scalability and owning multiple locations, there is unlimited potential for Toastique Owners as we franchise nationwide.
Availability
Territories: United States
Financials
Liquidity: $200,000
*Investment Range: $370,117 - $846,362
Minimum Net Worth: $500,001 to $750,000
Franchise Fee: $55,000
Royalty: 6%
Royalty Description: 6% of gross sales weekly
Advertising: National: 2% of gross sales; Local: 2% of gross sales
National Advertising: 2% of gross sales
Ramp-Up: 10 to 12 months
Passive Ownership: Semi- passive at onset (they can hire a manager to run business)
Passive Ownership means the owner is working 15 hours or less per week in the business.
Passive Ownership Explain: Owners have to have a strong restaurant background to run the business semi-absentee
Available Discounts
- Veterans
Discount Description: First $10K in royalties waived for veterans
Training, Support and Assistance
Co-Operative Advertising: N/A
Site Selection Assistance: Available
Lease Negotiation Assistance: N/A
Length of Training: 2 weeks
Training Description:
Our initial 2-week training program consists of 18 hours in a classroom and, 174 hours of on-the-job training at our corporate location in Washington, D.C., as well as on-site at the Owner’s location.
During this time, new Owners will learn everything from recipes, ordering, ingredients, processes, POS (CAKE by Sysco), inventory, management, employee training, hiring, marketing, grand opening assistance, and location-specific opportunities.
Operational and Marketing Tools:
We require 2% of gross sales weekly to be allocated to the brand development fund and 2% to be spent on local marketing efforts.
The brand development program is on hold for existing and new Franchisees to ensure 2025 is our most successful year yet. Our experienced marketing team, with 12+ years of advertising and digital marketing experience, assists franchisees with their grand opening campaigns and provides current and new marketing assets. Each location will have its own independent Facebook, TikTok, and X pages to interact with its local community and promote its location. |
Financing Assistance: Available