Concept Description
Our mission is to make healthy eating approachable, accessible, and enjoyable for all!
Our vision is to create a world where healthy eating is a universal option, effortlessly integrated into everyday life for people everywhere.
Our mantra – Nourish Every Moment
As we continue to expand nationwide, our mantra will also lead us forward, inspiring innovation and guiding our expansion while keeping us true to our core – enhancing health and happiness for all.”
We offer a unique menu consisting of gourmet toast, cold-pressed juice, smoothies, smoothie bowls, and a robust espresso menu — all made using only fresh, seasonal, and responsibly sourced products in a feel-good atmosphere.
Based in Washington, D.C. — inspired by the city’s lively energy and attention to sustainability — our cafés are bright and vibrant, with a staff that welcomes customers with open arms and a smile.
We also take pride in protecting the environment with recycled to-go containers, compostable straws, and locally sourced ingredients. Toastique is more than just a café — it is an avenue to inspire communities to take control of their lives through health and wellness.
With our flagship location bringing in over $1 million in sales in its first year (with no professional marketing) and a model that encourages easy scalability and owning multiple locations, there is unlimited potential for Toastique Franchisees as we franchise nationwide.
Publicity
Unit Option
Single, Multiple
Background
FDD Franchised Units: 49
Corporate Owned Units: 8
Projected New Units: 44
Year Established: 2018
First Year Franchised: 2020
Type of Business: Franchise
Hours of Operation: Weekends Required
Number of Employees: Medium (6-20)
History:
From a young age, Toastique’s Founder, Brianna Keefe, displayed a passion for wellness and fitness, along with a dream of one day owning a café dedicated to healthy eating. Brianna began experimenting with making fresh smoothies and juices at home during high school. In college, as a busy D1 athlete and Restaurant Hospitality major, Brianna found herself in
need of a quick, easy snack that would provide the perfect combination of carbs, protein, and healthy fats in a grab-and-go form. The result? Delicious gourmet toast creations that she could customize with a variety of all-natural ingredients. Brianna’s toast masterpieces inspired the idea of a café that would combine her delicious, healthy, on-the-go toasts with the
already-proven concept of smoothies and cold-pressed juices. With her boyfriend, commercial construction expert Kyle Izett, leading the design and construction process, Brianna was able to complete the buildout of the first Toastique café in just 40 days!
Our flagship Toastique, located in Washington, D.C.’s Wharf district, opened in 2018 to overwhelmingly positive feedback, generating over $1 million in sales in its first year with zero dollars spent on marketing. This mind-blowing success prompted Brianna and Kyle to open a second location in Alexandria, VA in 2019, then a third in the Navy Yard district in Washington, D.C. during the summer of 2020. During the COVID-19 pandemic, we were able to quickly and successfully pivot our model, implementing third-party delivery options and online ordering with great success-a strategy that has allowed our locations to remain open, profitable, and popular. After endless requests to expand, we concluded that Toastique is too good to keep confined to the Northeast and decided to begin franchising across the country! We look forward to this exciting new chapter and can’t wait to meet the Franchise Owners who want to bring the wholesome and delicious Toastique experience to members of their communities.
Availability
Territories: United States
Financials
Liquidity: $300,000
*Investment Range: $471,152 - $846,362
Minimum Net Worth: $750,001 to $1,000,000
6 Month Cash: $50,001
Franchise Fee: $55000
Royalty: 6%
Royalty Description: 6% of gross sales weekly
Advertising: National: 2% of gross sales; Local: 2% of gross sales
National Advertising: 2% of gross sales
Ramp-Up: 10 to 12 months
Passive Ownership: Semi- passive after 1 year
Passive Ownership means the owner is working 15 hours or less per week in the business.
Passive Ownership Explain: Owners have to have a strong restaurant background to run the business semi-absentee
Available Discounts
- Veterans
Discount Description: First $10K in royalties waived for veterans
Training, Support and Assistance
Co-Operative Advertising: N/A
Site Selection Assistance: Available
Lease Negotiation Assistance: Available
Length of Training: 4 weeks
Training Description:
- 32 hours of remote instruction covering business operations, hiring, and brand culture. (Online Pre Training Module, Operations Manual Review, Menu Review, and Admin Systems Training)
- 222 hours of onsite training at our flagship cafe in Washington, D.C., mastering menu prep, guest service, and operational flow. (Food & Equipment Safety Procedures, Back Of House Training, Front of House Training, Inventory & Supply Management, Mock Training & Store Management)
Operational and Marketing Tools:
| We require 2% of gross sales weekly to be allocated to the brand development fund and 2% to be spent on local marketing efforts.
Our experienced marketing team, with 12+ years of advertising and digital marketing experience, assists franchisees with their grand opening campaigns and provides current and new marketing assets. Each location will have its own independent Facebook, TikTok, and X pages to interact with its local community and promote its location. |
Financing Assistance: Available
