Concept Description
Are you looking for a rewarding business opportunity that combines your passion for wine with a strong community focus? At Turquoise Wine Bar, we’ve created a unique destination where neighbors gather, enjoy boutique wines, and build lasting connections. Founded by Jen Sinconis and Laura Hernandez, who recognized the need for a welcoming, inclusive space in the post-COVID world, Turquoise is more than just a wine bar—it’s a vibrant community hub.
Our strong management team brings decades of corporate experience to the table. With Laura’s impressive background in retail and sales and Jen’s expertise in brand expansion and marketing, we are poised for success. Our model not only offers exceptional small-lot wines and engaging wine education but also creates memorable experiences through tastings, events, and travel excursions.
At Turquoise, we pride ourselves on fostering loyalty and genuine connections, making every customer feel like part of something special. With a strong potential ROI and robust training and support, you’ll have all the tools you need to thrive in this exciting venture.
Unit Option
Single, Multiple, Area Representative/Master Developer
Background
Corporate Owned Units: 1
Projected New Units: 4
Year Established: 2022
First Year Franchised: 2025
Type of Business: Franchise
Hours of Operation: Early Evenings Required
Number of Employees: Small (1-5)
History:
Founders Jen and Laura met when Jen moved to Arizona from Washington State looking for wine tasting and quickly realized there were no wine tasting locations in our neighborhood. They were both senior level corporate level executives who left that world to open Turquoise Wine Bar. It has become the neighborhood wine bar creating a social hub for people to come and build a true connection with others while enjoying a glass of wine.
We are NOT a restaurant and we have no TV’s. Our food is amazing and Dan Hernandez has led the charge of curating great menu items that all pair well with wine but he is proud that we will never have a steak or a hamburger on the menu. Those items make things very complicated – so we operate a “cold kitchen” meaning we have no fryers or oven hoods and no raw meat. We offer fresh foods like salads, flatbreads, pizza and charcuterie.
Our wine is all small lot vineyards that have a great story to tell! We meet with wine makers and vineyard owners regularly and love sharing their stories with our guests. We also host events and the wine makers will host training events with our guests and even sign bottles for the evening!
We offer a wine club that has great benefits for our guests. They will receive discounts, free tasting events and the biggest perk is being invited to travel to wine regions with the founders! In 2024 they hosted a group to France and they just returned from the 2025 trip to a villa in the Burgundy Region of Italy.
Building community and loving wine is the perfect job!
Availability
Territories: United States
Financials
Liquidity: $100,000
*Investment Range: $330,400 - $550,600
**Average Investment: $200,000 - $800,000
Provided by the Franchisor
Minimum Net Worth: $250,001, to $500,000
Franchise Fee: $40,000
Royalty: 6%
Royalty Description: 6% of your gross sales due weekly.
Advertising: Local: 1% of your gross sales monthly.
National Advertising: 1% of your gross sales due weekly.
Ramp-Up: 1 to 3 months
Passive Ownership: Semi- passive at onset (they can hire a manager to run business)
Passive Ownership means the owner is working 15 hours or less per week in the business.
Training, Support and Assistance
Co-Operative Advertising: N/A
Site Selection Assistance: Available
Lease Negotiation Assistance: Available
Length of Training: 2 Weeks
Training Description:
We offer both classroom training and on the job training. Classroom training covers all operational items and business set up while the on the job is just that learning how we do things at Turquoise Wine Bar!
Highlights of classroom training include learning about the Turquoise Story and what makes us unique. We will also cover the boring stuff of reviewing our SOP, Employee Handbook and an in detail business training!
In person training is focused on how to bring our sales model of W.I.N.E to life with our customers each and every day!
Operational and Marketing Tools:
Our business model is very simple and we have created tools and processes to ensure it is easy to replicate.
We offer a full Marketing platform full of templates for everything an owner would need.
We maintain Operational Excellence through a complete set up of all operational support items that are needed to set up and run the business. For example, the kitchen set-up includes all recipes, manuals, plan o grams including opening and closing checklists are provided.
Front of House includes all wine mapped for 12 months and vendor partnerships will be shared with new owners. We have a comprehensive service process (W.I.N.E.) that we follow with each customer.
We also partner with a media company that is familiar with the brand and can set up websites, manage daily online marketing, etc.
If they need it , we have created it! It is a simple business model to execute.
Financing Assistance: Available
