Unit Option

Single

Background

FDD Franchised Units: 208

Corporate Owned Units: 0

Projected New Units: 14

Year Established: 1986

First Year Franchised: 1986

Type of Business: Franchise

Hours of Operation: Regular Business Hours

Number of Employees: Medium (6-20)

History:

U.S. Lawns is the nation’s leading commercial lawncare and landscaping franchise with over 200 locations from coast to coast.

Our franchise opportunity allows you to join the highly profitable “Green Industry” that produced $105 billion in 2021! 60% of our franchisees started with little to no experience. Our services are essential, and our customers sign annual contracts which produce recurring revenue for our franchisees. By joining U.S. Lawns, you can make an impact by improving your community and improving the lives of yourself and your employees.

Our company was founded in 1986 on the premise that commercial customers wanted and needed to develop a working relationship with their local landscape maintenance contractor. However, local landscape contractors did not always have the necessary resources to satisfy the demands of these customers.

That’s where the U.S. Lawns concept is the perfect fit. Our franchisees can access and use the support, resources, and professionalism of a large national corporation, while still maintaining a local owner’s knowledge of, and dedication to, the community. This unique mix helps position us in the market and presents opportunity.

No lawncare or landscaping experience is required. We provide training and support. U.S. Lawns offers 3 different models to cater to each franchisee; we have an owner-operator model, semi-absentee model, and a conversion model for someone who already owns an existing lawncare business.

Our services include:

• Mowing, Edging & Weeding
• Lawn Renovation, Aeration & Dethatching
• Arbor Pruning, Trimming & Care
• Bed Preparation & Mulching
• Seasonal Color Design & Installation
• Irrigation Design & Management
• Fertilization & Pest Control
• Snow & Ice Management

Our Clients:

• Commercial Office Buildings
• Retail Centers
• Apartment Communities
• Homeowners Associations
• Banks
• Storage Facilities
• Malls & Restaurants
• Hospitals
• Hotels & Restaurants
• Municipalities

Additional Financial Details:

Item 19 Financials (This information is pulled directly from our 2022 Franchise Disclosure Document) 33% of owners are multi-unit owners.

Single Unit Average Gross Revenue for 2020-2021:

• Locations open for 1-2 years $379,811
• Locations open for 3-4 years $603,381
• Locations open for 5+ years $1,016,189

Single Unit High Gross Revenue for 2020-2021:

• Locations open for 1-2 years $1,032,930
• Locations open for 3-4 years $1,478,518
• Locations open for 5+ years $5,593,453

U.S. Lawns is a national commercial lawncare and landscaping franchise with over 200 locations from coast to coast.

Our franchise opportunity allows you to explore opportunities in the broader Green Industry.

Availability

Territories: United States

Financials

Liquidity: $50,000

*Investment Range: $113,000 - $200,000

Minimum Net Worth: $100,001 to $250,000

6 Month Cash: $30,001

Franchise Fee: $49,000

Royalty: 6%

Royalty Description: 4-6% of Gross Billings (sliding scale by monthly volume)

Advertising: $1,000 per month grand opening advertising, from one month before opening through at least 12 months after opening

National Advertising: Currently, the lesser of 2% of Gross Billings or a “Marketing Cap” of $550 per month

Ramp-Up: 1 to 3 months

Passive Ownership: Semi- passive at onset (they can hire a manager to run business)
Passive Ownership means the owner is working 15 hours or less per week in the business.

Passive Ownership Explain: Starting out the owner can hire a manager to run the business for them. The owner would still spend anywhere from 15-20 hours per week on administrative tasks. Once the business is established, these hours would reduce significantly.

Available Discounts

• Veterans
• First Responders

Discount Description: $10,000 off the Franchise Fee.

Training, Support and Assistance

Co-Operative Advertising: N/A

Site Selection Assistance: N/A

Lease Negotiation Assistance: N/A

Length of Training: 5 days

Training Description:

U.S. Lawns New Franchise Training is unparalleled in the industry. We provide an in person 2-day training at our corporate office in Orlando, FL. During this time, we cover all aspects of running your U.S. Lawns business, including operations, sales, training, marketing, budgeting and technology.

The training doesn’t stop there, we will send out an operations advisor to the new franchisees location who will provide on-site training for 3-4 days. In the weeks leading up to the on-site training, our inside sales team will start booking appointments with the new franchisee or manager and potential prospects. While on site, our advisor will go on these booked appointments with the franchisee and potential prospects. They will teach them exactly how to pitch our services hands on in real-life scenarios.

U.S. Lawns operations advisors will also help them in landing customer contracts right out of the gate. Our team members will show them how to create lawncare and landscaping maintenance proposals on site as well as “training the trainer” so the franchisee is equipped to train their employees.

We have over 750 different resources available for new franchisees and their employees. These resources include video tutorials, new employee onboarding, power points, cheat sheets, equipment operation and so much more! With U.S. Lawns your candidate will be equipped with the recipe for success!

Operational and Marketing Tools:

We have the necessary operational and marketing tools to help each franchisee build and establish their business. For operations we have technology in place called “BuildOps” this is a software used that communicates everything from the field to the office, and office to field. It tracks employee hours, job start, job stop, materials used, service agreements, quoting and so much more. Build Ops integrates everything directly into QuickBooks to help our franchisees operate efficiently.

U.S. Lawns also has a proposal system to help our owners and their team members create property proposals that are accurate and efficient.  In addition to our proposal system, we have a brand new state of the art technology called “Attentive AI” with this new technology, all our franchisees have to do is enter in the address for the proposal and it integrates Google with property tax maps and creates a proposal within 5 minutes. Attentive AI is an amazing tool that our franchisees leverage when they need to provide a proposal as quickly as possible to a potential client.

We also support our franchisees when it comes to all their marketing needs. We create a micro-website for each franchisee that has SEO to help boost their rankings on Google. We also have a plethora of marketing collateral that is completely customizable for each franchisee. Our national PPC will help our owners maintain the best rankings on Google.

Aside from marketing, we have an inside sales team that helps our new franchisees land contracts right out of the gate. For the first three months, the new franchisee will have access to our highly trained sales team. U.S. Lawns sales team will spend up to 40 hours a week cold calling on commercial prospects within their territory. Once our sales team confirms the prospect is interested, they schedule an in person or virtual appointment with the franchisee or manager.

Financing Assistance: Available