Concept Description
#1 INSULATION FRANCHISE
THE STORY
Home insulation was not the original plan.
In an effort to provide for his family during a down economy in 1983, builder Jeff Pitrone decided to capitalize on government tax credits for energy conservation projects – home insulation being one of them. Turns out, his knowledge of in-home services and knack for customer service was a winning combo.
Understanding that his customers were willing to pay for not only great service, but for better products, Jeff introduced the insulation product line and process that USA Insulation still uses today – proprietary USA Premium Foam® Insulation.
Innovation leads to market domination.
Jeff incorporated USA Insulation in 1985 and word quickly spread about the extraordinary benefits of Premium Foam and the company’s impeccable service. The need for more associates led to more trucks which led to further process refinement. Jeff’s son, Patrick, came on board in 2004, and by 2006, the company was ready to franchise.
Today, USA Insulation dominates the residential re-insulation market with over 100 units in 24 states. We are the market’s number one insulation franchise brand.
You can dominate home insulation in your market.
Not many franchise brands offer the chance to be the best and the only player in your market – and that’s not by default. We’ve spent over 35 years perfecting our products and systems so that franchise owners can hit the ground running while knowing the sky is the limit.
No other insulation comes close.
USA Premium Foam® Insulation flows into small, narrow spaces and fills crevices that traditional insulation products cannot reach.
• 35% higher R-value (insulation property)
• Eco-friendly
• Increased sound deadening
• Fire-safe
• Improved indoor air quality
• Fast and clean – for life!
100% American-made with in-house manufacturing!
Not only do we control the complete product supply chain (no third parties), but we also keep all of our operations in America. Our state-of-the-art manufacturing facility is located near our headquarters in Cleveland, Ohio.
Strong sales and marketing techniques.
Our unique, white-collar approach to the insulation industry provides a professional, sales-driven way to build your business. Consultative in nature, we offer homeowners an energy assessment, which allows you to provide a long-term solution to specific problems. Sophisticated marketing campaigns allow you to focus on business metrics, while on-site technology simplifies the sales process and increases in-home conversions.
Testimonials
Everyone here is just so helpful; it really doesn’t feel like we are doing this alone. Everyone is eager to see us succeed, and they are providing support in a variety of forms to help make that happen.
ANDREA ADEJUMO – USA INSULATION FRANCHISEE
Publicity
Unit Option
Single, Multiple
Background
FDD Franchised Units: 96
Corporate Owned Units: 1
Projected New Units: 9
Year Established: 1985
First Year Franchised: 2006
Type of Business: Franchise
Hours of Operation: Regular Business Hours
Number of Employees: Medium (6-20)
History:
In 2006, understanding that homeowners were willing to pay for high-quality premium insulation to improve their home’s comfort level and save money on utilities, USA Insulation began to franchise its model to reach a larger, national customer base. USA Insulation is the first, largest, and fastest-growing insulation franchise in the United States. With over 100,000 customer success stories to date, they’re well on their way to providing comfort and savings to homeowners across the U.S.
Unlike other home services and home improvement industries, the insulation market isn’t as saturated as other more competitive businesses like electrical, plumbing, HVAC, replacement windows, junk removal, or moving and storage. There is no strong national chain (besides us) for the residential retrofit insulation market, and the vast majority of competition is made up of local mom n’ pop shops that lack the structure, systems, and processes that a great franchise offers. This leaves the insulation market wide open for growth for those companies that have the infrastructure, supply chain and business model to move quickly and build a market presence in high-growth areas.
USA Insulation has been saving customers hundreds of dollars per month on utility bills and is ready to serve the entire U.S. market by offering its proprietary USA Premium Foam Insulation, USA Premium Air Sealing, and top-quality fiber wool insulation. USA Insulation also has a unique perspective in the insulation industry: we solve customer pain points versus simply installing products. This starts with an energy assessment and ends with a “USA WAY” customer experience.
By taking advantage of our proven system to manage your business, franchise owners can gain access to a complete suite of tools, resources, and continual support to provide customers with exceptional professionalism.
Availability
Territories: United States
Financials
Liquidity: $100,000
*Investment Range: $304,400 - $476,750
**Average Investment: $299,500 - $470,000
Provided by the Franchisor
Minimum Net Worth: $250,001, to $500,000
6 Month Cash: $30,001
Franchise Fee: $55000
Royalty: 5%
Royalty Description: The greater of: 5% of Gross Sales of your Franchised Business from the preceding reporting period; or $1,000 per month.
Advertising: National: The greater of: 2% of the Gross Sales of your Franchised Business from the preceding reporting period; or $500 per month; Local: Monthly average of $6,250 unless Gross Sales over $500,000 any prior 12 month period
Ramp-Up: 4 to 6 months
Passive Ownership: Semi- passive after 1 year
Passive Ownership means the owner is working 15 hours or less per week in the business.
Passive Ownership Explain: Must have an operations manager
Available Discounts
- Veterans
- Minorities
- Women
- First Responders
Discount Description: 20% off IFF for Veterans 20% off IFF for First Responders 10% off IFF for hard to serve/underserved markets 25% discount on 2nd, 3rd+ territory when bundling 3+
Training, Support and Assistance
Co-Operative Advertising: Available
Site Selection Assistance: Available
Lease Negotiation Assistance: Available
Length of Training: 8 days
Training Description:
USA Insulation provides three weeks of training at our headquarters and in your local market. Our comprehensive program includes sales, product, and installation training, both in the classroom and hands-on with real customers. Each of our franchise owners is trained in all skills required to launch and grow their franchised insulation business, including:
- Advertising, promotions and lead generation
- In-home selling
- Proprietary technology tools
- Proprietary Premium Foam Insulation and other product education
- Insulation and Air Sealing installation training
- Project management
- Business operations/administration
Our training is offered at our headquarters or another location we designate. Currently, we offer the Initial Training Program at least four (4) times per year, but also on an as-needed basis, as necessary.
Initial training must be completed to our satisfaction approximately two (2) weeks before scheduled opening of the franchised business. We do not charge for initial training. If you replace your designated manager, your new designated manager must attend our training program at your expense. You are responsible for you and your designated manager’s travel, living and salary expenses. You are responsible for training your own employees and other management personnel using resources we provide, including our online Learning Management System.
Operational and Marketing Tools:
Full marketing library available to create custom brochures, email campaigns and mailers
Leads from Franchisor’s website are distributed to local franchisees
TV, Radio, PPC and Social Media Ads created for Franchisee (and updated quarterly)
CRM to help manage every aspect of the business
Financing Assistance: Available
