Concept Description
At Voda, our mission is to make life easier for those responsible for creating inviting, healthy spaces where people live, work, and do business. As a Voda franchisee, you’ll help customers be the heroes of their homes and businesses by providing essential cleaning (carpet, upholstery, tile & grout) and restoration (water and mold mitigation) services when they need it most. With our differentiated branding and robust service offerings, you’ll have multiple revenue streams from both residential and commercial customers.
At Voda, we have your back every step of the way. Our executive leadership team has over 50 years of franchising and related experience across 17 different franchise concepts. We offer a proven business model and unmatched franchise technology, support, and marketing, so you’ll have everything you need to succeed in your local market. Plus, our highly scalable business model enables you to grow your business within a $200+ billion industry with 5% YoY growth. With Voda, you can launch your home-based, quick-to-activate franchise with a minimal staff of 2-3 employees in as little as 30-90 days. Low investment, low royalties and fees, and high margins make Voda a smart investment.
Key Points:
- A Booming Industry: Grow your business within a $200B+ restoration space, $17B water mitigation industry & $6B carpet cleaning space. Over 14,000 water damage events occur each day!
- Simple Business Model: Home-based, quick to activate, minimal staff of 2-3 employees to launch.
- Attractive Financials: Low investment, low royalties and fees, high margins.
- Differentiated Branding: Elevated branding not seen in the industry, developed by nationally acclaimed branding agency.
- Experienced Leadership Team: Support from expert executive leadership team (ETL) with more than 50 years of experience across 17 franchise concepts and a COO who has both built and led successful home services franchises.
- Multiple Revenue Streams: Highly scalable with multiple revenue streams from both residential and commercial customers.
- ‘Done For You’ Marketing: We manage all aspects of marketing for you including lead generation, appointment setting, SEO, social media and more.
- 24/7 National Call Center: We set your job appointments so you can focus on running your business.
- Tools for Success: Dedicated franchise success coach and industry-leading training systems.
- Commercial Relationship Building: Support for commercial customer relationship building and B2B lead generation.
- Industry-Leading Propriety Technology Suite: We have assembled a best-in-class suite of technology platforms, partners and propriety software to support our franchisee’s success.
- World-Class Analytics & Reporting: Unmatched analytics and insights dashboard Scoreboard™ (built and developed by a former Google data scientist).
Unit Option
Single, Multiple, Area Representative/Master Developer
Background
FDD Franchised Units: 2
Corporate Owned Units: 1
Projected New Units: 100
Year Established: 2023
First Year Franchised: 2023
Type of Business: Franchise
Hours of Operation: 24 / 7 / 365
Number of Employees: Small (1-5)
History:
Family-Built Business
- From its humble beginnings, everyone from customers to employees are part of the Voda family. All working towards a common goal of helping people and delivering a great customer experience.
The American Dream
- Our brand founder Dragan immigrated from Serbia bringing with him a strong work ethic and a dream to make a successful life in the United States. He later met his wife Arleen and the two have taken on both life and business together ever since.
Founding Story
- Started in 2009, Dragan & Arleen set out to build a profitable business based on customer-centricity and people. Starting with one van and a storage space, the business started as a small carpet cleaning business that grew to over 10 employees, multiple operating vans and expanded service offerings across both residential and commercial customers.
Availability
Territories: United States
Financials
Liquidity: $75,000
*Investment Range: $146,500 - $198,250
Minimum Net Worth: $100,001 to $250,000
6 Month Cash: $30,001
Franchise Fee: $59,500
Royalty: 7%
Royalty Description: The greater of: (i) 7% of your Franchised Business’s Gross Revenue or (ii) the Minimum Royalty Fee of between $0 and $1,500 per month.
Advertising: Local: The greater of: (i) 5% of your Franchised Business’s Gross Revenue or (ii) 2,500 per month.
National Advertising: During the first 12 months of operations, 1% of Gross Revenue. Thereafter, 2% of Gross Revenue.
Ramp-Up: 1 to 3 months
Passive Ownership: Semi- passive after 1 year
Passive Ownership means the owner is working 15 hours or less per week in the business.
Training, Support and Assistance
Co-Operative Advertising: Available
Site Selection Assistance: Available
Lease Negotiation Assistance: N/A
Length of Training: 45 hours.
Training Description:
Confirmation Day Structure
2-day event hosted in Madison, WI or virtually via Zoom
Day 1:
• Welcome Reception / Dinner
Day 2:
• Business presentations from key support team members including an overview of our technology,
marketing and sales systems
• One-On-One Meetings with Founder and Executive Team
Initial Training
• The Voda Way: Foundational Business Training
• Voda Marketing: Marketing The Voda Way
• Technical Field Training and Mastering Best Practices in Cleaning and Restoration
• Establishing Financial Best Practices
• How to Manage and Create a Winning Team
• Voda’s Gold Standard for Customer Care
• Job Shadowing
Operational and Marketing Tools:
World Class Franchisor Systems & Support
Franchisee Benefits
- Extensive training program for new franchisees
- Industry-leading proprietary technology suite
- Best-in-class technology and support partners
- ‘Done for you’ marketing support
- Lead generation and appointment setting
- 24/7 call center with a laser focus on conversion
- World—class analytics dashboards, SCOREBOARD™
Marketing Strategies
- ‘Done For You’ Marketing Strategy: We do the heavy lifting with marketing so you can focus on running your business and providing great service to your community.
- Comprehensive digital marketing program includes:
- Robust website and local landing pages
- Search engine optimization
- Social media marketing
- Targeted lead generation ads (paid social and PPC)
- Retargeted digital advertising
- Email marketing
- Online reputation management
- Branded collateral and repository of brand assets and photography for use in local marketing materials.
- 24/7 national call center scheduling appointments for your business.
- Extensive lead generation support for commercial relationship building and appointment setting with contractors, homeowners associations, insurance companies and property managers.
- Real-time marketing analytics and insights using our industry-leading dashboard, Scoreboard
Financing Assistance: Available
