Concept Description
Turn Your Passion For Pets Into A Rewarding, First-Of-Its-Kind Pet Care Business!
Work from home – and with pets! The Woofie’s franchise program is a dynamic, exciting, and ideal opportunity for someone interested in joining the $100 Billion pet industry. After offering exceptional pet care services for thousands of pets for over 17 years, our time-tested, mobile concept has a streamlined business model, strong brand image, and an unparalleled reputation for excellence. Woofie’s® continues to be on the cutting edge of the booming pet industry and employs the latest technologies and best practices in professional pet care.
Founded in 2004 and franchising since 2018, Woofie’s ® is the only mobile franchise system in the pet care industry to offer the combined services of pet sitting, dog walking and mobile pet spa services. This unique, blended offering enables you to promote and cross-sell multiple services to your clients and bolster your overall business growth with recurring revenue streams.
Woofie’s ® mobile pet care concept does not require expensive retail space, which allows for a relatively lower up-front investment and quicker onboarding. The original company founders and a strong management team offer hands-on training and ongoing marketing support.
Customized, scheduling technology and franchise management software give our franchisees the confidence they need to run their daily operations. Our newly developed Woofie’s Academy™ professional pet grooming school provides a pool of talented groomers for all franchise owners.
Woofie’s® has been identified as an “Essential Service” and is pandemic and recession resistant. We are currently seeking franchise owners in the Mid-Atlantic and Southeastern Region.
IF YOU ARE:
-Looking for Work-Life balance and a desire to work from home with your pets
-An enthusiastic and self-motivated animal lover who understands that building a business takes persistence and determination
– Able to adapt to the unique and dynamic nature of the pet service industry, while thinking both strategically and “off the leash”
-Committed to giving back to your community through charitable events and local fundraising efforts
-Compassionate about animal welfare and have an innate desire to go above and beyond for people and their pets
Then NOW is the time to work for yourself, but not by yourself – in the booming $100 Billion pet care industry! Let us show you how to franchise the Woofie’s Way!
*Franchisee Testimonial:
” If you are passionate about pets and having a great business where you spend your days surrounded by dogs and cats…you could not find a better business in the pet industry than owning a Woofie’s ® franchise!” -Tanya Lee, Franchise Owner
Testimonials
“Owning a Woofie’s ® franchise is a dream come true – for the right person! If you are passionate about pets and having a great business where you spend your days surrounded by dogs and cats…you could not find a better business in the pet industry than owning a Woofie’s ® franchise!” – Tanya, Woofie’s ® Reston/Herndon “The fact that all of Woofie’s ® support team is so accessible has exceeded our expectations and this gives us great confidence.” – Teferi, Woofie’s ® South Riding “When I found out that Woofie’s ® had launched its franchise opportunity,” Bhat said in a statement, “I knew it was the perfect opportunity and wanted to get involved.” – Katherine, Woofie’s ® Leesburg “I realized that if I was going to pursue this dream, now is the time,” Lee said in a statement. “I started looking at franchises because it allowed for enough autonomy and creativity as a business owner, yet it followed a formula and methods that are proven to be effective.” – Tanya, Woofie’s ® Reston/Herndon “I left my job and spent about six months looking for another corporate job, however none of the jobs I interviewed for were the right fit. My wife and I have been Woofie’s ® customers for over 10 years and loved their services, so when we heard they began franchising we jumped at the opportunity.” – Teferi & Sebaot, Woofie’s ® South Riding
Publicity
“Woofie’s Mobile Pet Business Best Practices for Pet Lovers” – Franchise Journal Magazine https://www.franchisejournal.com/august2021v
WPIX11 WOOFIE’S AT IFE EXPO
Woofie’s Academy™ Pet Grooming School Wins Franchise Update Media 2020 Innovation Award -Washington Business Journal: Loudoun pet care company sniffing out new turf as franchise business takes off -Franchise.org:
WOOFIE’S FINDS INNOVATIVE WAYS TO GIVE BACK
FRANCHISEE FRIDAY – WOOFIE’S PET VENTURES
-Franchising.com: Loudoun County Pet Care Franchise Offers Free Services and Webinars To Help Community (and Pets!) During Covid-19 Woofie’s Looks Back on “Pawesome” Year 2019 Woofie’s Launches Woofie’s Academy™ For Aspiring Groomers Red-Hot Woofie’s Readies For Reston-Herndon Woofie’s Wags Its Way Into South Riding Woofie’s Launches East Coast Expansion Plans -Franchise Times: Franchisee Profitably Must Come First, Say Emerging Brand Execs Ever-Growing Methods of Mobility at IFE -Franchising USA Magazine: Successful Mobile Business Practices for Pet Lovers AWARDS: Franchise Update Media 2020 Innovation Award for Most Innovative Employee Training at Woofie’s Academy CEO Report: Washington DC Corporate Culture Award Pet Age Announces 2018 Women of Influence Winners – Amy Reed US Chamber of Commerce: Blue Ribbon Small Business Award – Top 100 US Small Business Washingtonian Magazine: Best of Washington – Best Pet Care 2011-2019 Loudoun Times-Mirror: Best of Loudoun – 1st Place, Best Pet Services 2016-2020 Posh 7 Magazine: Best of Suburbia – Best Dog Walking, Grooming, Day Care 2014-2020 APPEARANCES: CNBC, NBC, ABC, FOX Morning News
Unit Option
Single, Multiple
Background
FDD Franchised Units: 101
Corporate Owned Units: 0
Projected New Units: 9
Year Established: 2018
First Year Franchised: 2018
Type of Business: Franchise
Hours of Operation: 24 / 7 / 365
Number of Employees: Small (1-5)
History:
It all began in 2004 when neighbors Amy Reed and Leslie Barron saw firsthand the need for professional pet care services in their local community. Both worked full-time and both were avid animal lovers and “dog moms.” Being away from home for stretches at a time required them to seek professional pet care. They quickly realized that the level of professional service that was needed did not exist in their community. So they decided to follow their hearts, leave the corporate world and devote themselves to their passion: caring for animals as a full-time profession.
Amy and Leslie established Woofie’s, LLC and created their mission statement: “To ensure that every customer experience is an exceptional one.” They immediately built up a dedicated client base and a team of trusted pet sitters and dog walkers. While the business continued to flourish, many clients asked about mobile grooming services. After researching the market, they developed a business model and purchased the first Woofie’s ® mobile pet spa van. The combined service offering quickly fueled the growth of the company.
Today, Woofie’s has four locations in Northern Virginia and their reputation for professionalism, reliability and personalized customer care has consistently earned them numerous awards. Woofie’s continues to be on the cutting edge of the $100+ billion dollar pet services industry and is the first mobile franchise system to include mobile grooming along with pet sitting and dog walking. Woofie’s also employs the latest technologies and best practices in professional pet care. With 17+ years of experience, Amy and Leslie have seen the industry grow, have turned challenges into opportunities, and continue to keep Woofie’s evolving well ahead of the pack!
Availability
Territories: United States
Financials
Liquidity: $80,000
*Investment Range: $181,558 - $294,936
Minimum Net Worth: $250,001, to $500,000
Franchise Fee: $57,500
Royalty: 6.5%
Royalty Description: 6.5% of Gross Revenue (annual minimum royalty applies)
Advertising: $28,000 per calendar year mandatory Annual Local Marketing Spend ($18,000 Local Marketing Program incl. website fee + $10,000 discretionary)
National Advertising: 2% of Gross Revenue
Ramp-Up: 4 to 6 months
Passive Ownership: Semi- passive at onset (they can hire a manager to run business)
Passive Ownership means the owner is working 15 hours or less per week in the business.
Passive Ownership Explain: We do not advocate Semi-Passive Ownership, however if requesting Semi-Passive Ownership prior to 1 year in operations, they must hire a General Manager who owns 5% equity in the business and must sign the FA, Guarantor, and Non-Compete clauses. No E2 Visa Accepted
Available Discounts
- Veterans
- Minorities
- Women
- First Responders
Discount Description: Additional Territory Discount: You may purchase additional franchise territories at the time of the purchase of your initial territory (up to a total of three territories) by signing an additional Franchise Agreement for each additional territory discount based on Chart. Veterans Discount: We are a member of the International Franchise Association (“IFA”) and we participate in the IFA’sVetFran® Program, which provides special financial incentives to qualified veterans. Pursuant to this program, we reduce the Franchise Fee and any applicable Additional Household Fee by 30% for all honorably discharged veterans of American and Canadian armed forces. To qualify for the Veterans Discount, the franchised business must be at least 51% owned by a veteran (i) who is also designated as the Key Person in the Franchise Agreement and (ii) otherwise meets our requirements to purchase a Franchised Business. This discount is for the first franchise only. In determining whether an individual qualifies for the discount, we may be guided by the definitions used by applicable United States or Canadian government offices, but the decision remains ours. Diversity Discount: We also participate in the IFA’s DiversityFran® Program, which provides special financial incentives to minority communities. Pursuant to this program, we reduce the total of the Franchise Fee by$5,000 for all minority owned and women-owned businesses. To qualify for the Diversity Discount, the franchised business must be at least 51% owned by a woman or minority (i) who are also designated as the Key Person in the Franchise Agreement and (ii) otherwise meet our requirements to purchase a Franchised Business. This discount is for the first franchise only. In determining whether an individual qualifies for the discount, we may be guided by the definitions used by applicable United States government offices, but the decision remains ours. As of the date of this disclosure document, we have adopted the definition of “minority” to mean Black Americans; Hispanic Americans; Native Americans; Asian Pacific Americans; Subcontinent Asian Americans; and members of other groups designated from time to time by the SBA.
Training, Support and Assistance
Co-Operative Advertising: N/A
Site Selection Assistance: N/A
Lease Negotiation Assistance: N/A
Length of Training: Approximately 10-14 days and ongoing support
Training Description:
-2-Week Interactive Training Program: This hands-on, detailed training program is designed to ensure that our franchisees understand and implement our business model along with our standards of excellence
-Pet CPR/First Aid Training: All franchise owners receive certification in this 4-hour course
-Extensive Operations Manual: Our operations manual covers important information pertinent to daily business operations, sales, management, and more.
-Pre-launch and Grand Opening Marketing Assistance: We will collaborate with you to create effective local marketing campaigns and PR strategies. We will work together to execute a top-notch grand opening event.
-Continued Marketing Support: We will assist you in developing and maintaining high local visibility through social and digital media platforms, as well as provide you with access to a variety of resources, content and materials. You’ll be included on our company website and will benefit from continuous PR and brand marketing campaigns
-Ongoing Leadership Training: We continuously provide the tools you need to effectively recruit, hire, train and retain high quality team members. Woofie’s ® fosters a collaborative environment while empowering franchise owners in managing their day-to-day operations
–Woofie’s Academy™ creates career opportunities for employees and provides a pool of talented groomers for all franchise owners
-Customized Franchise Management Software: Woofie’s ® employs the latest technologies and best practices in professional pet care.
Operational and Marketing Tools:
Starting a new venture can be challenging – without the right support and guidance. Woofie’s® franchisees benefit from the expertise of the Woofie’s® management team who have decades of experience in everything from animal science, to customer service, and the many facets of pet service business operations.
You’ll begin with a 2-week interactive training program including access to an extensive Woofie’s® Operations Manual. Our team will be with you every step of the way in the training process, answering all of your questions and helping you understand and implement Woofie’s ® standards of excellence. We’ll also get you prepared for your pre-launch and grand opening with marketing assistance and guidance. Once your Woofie’s® franchise is open, we’ll continue supporting you with ongoing leadership mentoring and continued marketing support. Woofie’s® takes a face-to-face approach to ensure that our franchisees run their businesses smoothly and with confidence!
Professional dog groomers are in high demand, and as a result, Woofie’s® developed “Woofie’s Academy™”, a first-of-its-kind, professional grooming school. By combining over 16 years of experience in the pet care services industry with the knowledge and expertise of the Paragon School of Grooming, Woofie’s® now provides the opportunity for franchise employees to become certified, professional groomers.
We understand that pets are a precious part of any family. That’s why each pet receives loving, personalized care, that gives pet owners peace of mind. We apply this same approach to our franchise owners! We are in this together and look forward to spending time with you as your business grows.
When you run with the Woofie’s® Pack, you are never a lone wolf!
As a Woofie’s franchisee, you’ll have access to:
- Use of the Woofie’s® brand, systems and processes
- Extensive Operations Manual
- 2 week interactive training program
- Pre-opening & grand opening marketing assistance
- Ongoing training and marketing support
- Access to grooming graduates of Woofie’s Academy™
- Direct communication with the Woofie’s management team
Financing Assistance: N/A
