Unit Option

Single, Multiple

Background

FDD Franchised Units: 163

Corporate Owned Units: 2

Projected New Units: 40

Year Established: 1995

First Year Franchised: 2014

Type of Business: Franchise

Number of Employees: Small (1-5)

History:

Zoom Drain is EXPERT in drains and sewer services! We specialize in drain and sewer cleanings, clearings, and inspections. Add-on services include drain replacements & repairs, as well as grease trap pumping, septic tank services, and drain care products.

Zoom Drain is a niche, essential, emergency business – the need for our services will never go away. We provide a service that customers don’t want to or can’t do. We love it and do it better than anyone else! Homeowners and property managers don’t want to deal with drain issues and neither do plumbers, our primary competitors. We work closely with plumbers as their preferred partner to handle drain and sewer services they typically don’t offer, allowing us to dominate the market segment. 

Founders Jim Criniti and Ellen Rohr combined their strengths and experience to build the Zoom Drain franchise model. They know the industry inside and out, and they know business. Through their leadership, Zoom Drain has built a reputation as a leader in the drain and sewer industry. 

Zoom Drain is a simple, profitable and scalable business model. It’s taken a lot of time, money and energy to build, but now we have the best systems in the industry. Our commitment to Franchisees is to help navigate the hurdles that derail many service-based business owners: Calls, Techs, and Trucks. That means… 

• Making sure you have the right number of calls from the right customers every day  
• Turnkey systems for recruiting, hiring, orienting, training and retaining great team members 
• Lining up and maintaining the vehicles, tools and equipment required to get the jobs done right 

We solve problems for our customers who – let’s face it – are probably having a tough day. Nobody wants a drain problem. We do the work others don’t to do and we do it best. Our promise to our customers is: Fast. Focused. Fixed. That means… 

We are going to be there faster than anybody else. We’re focused; we just do drain and sewer work, our expertise. And we’re going to get the problem fixed. We don’t leave our customers high and dry, and will do whatever it takes to help solve their drain problems.  

Summary: 

Drain & Sewer Symptom Solvers 

• Niche, essential service with minimal competition – preferred partner for plumbers 

B2B + B2C Services: Fast, Focused, Fixed 

• Same-day service offering specialized residential and commercial solutions  

Business Model Centered Around Calls, Techs & Trucks 

• Simple, profitable and scalable franchise model – only 3 to 4 employees to start 

A-to-Z Home Office Support for Franchisees 

• Franchise model training center, marketing support and technology solutions 

Unprecedented Item 19 – Corporate Locations Over $13.9M in Gross Sales

• Proven concept backed by 8-page summary of affiliate and Franchisee financials 

Franchise FastLane Driving Development 

• On a mission to become America’s go-to drain and sewer experts  

Availability

Territories: United States

Financials

Liquidity: $150,000

*Investment Range: $266,250 - $570,500

**Average Investment: $266,250 - $570,500
Provided by the Franchisor

Minimum Net Worth: $250,001, to $500,000

Franchise Fee: $49500

Royalty: 6%

Royalty Description: 6% of Gross Sales (from month 13, greater of 6% or $1,000 per Territory per month)

Advertising: $1,000 per Territory per month

National Advertising: Brand Fund: 2% of gross sales per month.

Passive Ownership: Semi- passive at onset (they can hire a manager to run business)
Passive Ownership means the owner is working 15 hours or less per week in the business.

Passive Ownership Explain: Yes - Must hire a Manager

Available Discounts

• Veterans

Discount Description: VetFran Discount: $5,000 off first territory franchise fee

Training, Support and Assistance

Co-Operative Advertising: N/A

Site Selection Assistance: Available

Lease Negotiation Assistance: N/A

Length of Training: 2 Days

Training Description:

Initial Training

Comprehensive onboarding and training program involving virtual training, video conferencing, real-time training at the Home Office Model Center and on-site at Franchisee’s shop.

Welcome Aboard & Initial Onboarding – Virtual, Video Conferencing 

• Perform Needs Assessment to line up Manuals and Programs delivery  
• Establish Schedule of Meetings – Individual Coaching and Team Meetings Review  
• Franchisee Operations Manual  
• Review Zoom Drain Franchise, LLC Org Chart  
• Create Master Projects List, Top Projects –  
• Project Management Software 
• Setup Office Productivity Suite Apps (Email, Online Storage, Calendar, Online Meetings, Word Processing)   
• Setup Phone System and Integrate Call Routing  
• Setup and Train on Management Information Software  
• Setup and Train on Technician Tablet and Phone 
• Review and Order Trucks and Equipment  

Phase 1: Planning, Introduction to Systems – Virtual, Video Conference and/or On-Site 

• Create, review Mission Statement  
• Establish Goals for Current and Next Year  
• Update Project Management Software – Franchisee, Individual Update Master Project List – Demonstrate “Steps of Delegation”  
• Review Operations Manual – Service Techs  
• Review Operations Manual – Service Coordinator  
• Review Operations Manual – Dispatcher  
• Review Operations Manual – Employee/Employer 
• Create the initial Organizational Chart  
• Schedule essential Manager Meetings and Agendas  
• Practice the “Meeting with Me” 
• Review “Best Chance of Success”  
• Incorporate ZOOM Chart of Accounts  
• Integrate Accounting and Management Information Software  
• Create, Update Budgets  
• Implement ZOOM Capture Procedure for franchise fees  
• Review Month End Checklist  
• Set Financial Remote Call Schedule  
• Review Payroll Procedure 

Phase 2: Marketing Roll Out, Staffing Systems – Virtual, Video Conferencing 

• Selection of Grand Opening Date   
• Marketing Strategy Call schedule  
• Review Marketing Manual  
• Setup Marketing Budget  
• Setup Marketing Allocation  
• Setup Marketing Calendar  
• Setup ZOOM Website and eMarketing Program – SEO, PPC, Social Media Review and Utilize Franchisee Marketing Checklist 
• Review “The Top 5 Target Customers”   
• Determine Marketing Projects – next 6 months  
• Introduce ZOOM Marketing Assets  
• Order Welcome Aboard Marketing Packet 
• Setup Hiring Software  
• Launch Ads for SC, DSR and Service Tech  
• Review Recruiting Procedures  
• Review Hiring Procedures  
• Roll out Human Resources Procedures  
• Review Orientation Procedures  
• Assign Orientation Checklists to each Team Member  
• Establish Salary Levels  

Phase 3: Front Line Training – At Home Office Model Center 

• Techs Review Drain & Sewer Manual  
• Update Apprentice to Tech Training Checklist  
• Go on Ride Along/s w Service Techs  
• Practice Price Book 
• “Scavenger Hunt” Common Tasks  
• Practice Receiving, Invoicing Jobs on phones/tablets  
• Practice Management Information Software Reports, Scorecards  
• Office Team Overview Positions/Manuals  
• Review of Office Training Checklists  
• Side by Side with Service Coordinator (SC)  
• Side by Side with Dispatcher (DSR)  
• Practice Full Cycle of Jobs “Call to Complete” in Management Information System  
• Review Naming Convention 
• Participate in Model Center FQC/Top Projects Meeting 
• Update Planning Power Remote Call Schedule  
• Establish additional training needs and schedule on calendar.  

On-Going Support

• Franchisees meet with a Franchise Support Coordinator for a bi-weekly check-in meeting…with a specific agenda focused on Top Projects and financial review. 
• Weekly Huddle, sharing Zoom Drain Empire wide stats. Also, we present System updates, announcements, acknowledgments and training on specific topics.  
• Monthly Lunch and Learns webinar training on different segments of our systems.  
• Annual Empire Event is held in one of our franchisees’ home markets, and offers a tour of the local shop, in-depth training, guest speakers and a chance to spend time together.  
• Learning management software, a project planning app, Google drive and other appropriate apps to help franchisees stay organized, focused and productive.   

Operational and Marketing Tools:

Marketing Strategies

When it comes to getting out in front of the competition, ZOOM DRAIN makes it easy on our franchisees. Franchisees can focus on relationship building with referral partners and customers, while we launch their turn-key Marketing Plan, taking care of marketing from the get-go with our in-house Home Office team.

We kick off with an intensive 3-month strategy that includes setting up all digital marketing platforms, building the marketing calendar, providing necessary literature, and implementing our proprietary referral partner program. Our focus is on our proven, top target markets to establish our primary lead sources for franchisees: 

• Plumbers & Mechanical Contractors 
• Property/Facility Managers 
• Food & Hospitality Managers 
• Residential Customers 

Ever hear of the Rule of 5? It takes at least 5 brand impressions to help someone make a decision to call you. We ramp that up to 40 brand impressions. With the “40-Steps” program, over a 3-month timeline, you’ll reach the right people at the right time, with the right messaging to get the phone ringing.

Our formal approach to Marketing includes: 

• Location specific website, housed under authoritative domain zoomdrain.com 
  • Specified services pages 
  • Specified geographical pages 
  • Localized blog 
  • Monthly website initiatives to boost performance 
• 1-866-CALL-ZOOM Vanity Toll-Free Number 
• Brand/Logo Guide 
• Shared Folder of Marketing Assets 
  • All beautifully branded print and digital resources – at the ready! 
  • Videos for social, website & promotion 
  • Industry sell-sheets, which communicate what we do, and what makes us different and better 
  • One-click vendor profiles & ordering information 
• In-house Marketing Team for the best, measurable results 
  • Digital Marketing Coordinator 
  • Content Coordinator 
  • Social Media Coordinator 
  • Design Coordinator 
  • Event Coordinator 
  • Campaign Coordinator 
• Proprietary Referral Partner Program – “40 Steps” 
  • Our Home Office manages each franchisee’s Referral Partner Campaigns, to clearly targeted customers, consisting of emails, videos, postcards, mailers, letters, gifts, social connections & testimonials. 
• Pay-Per-Click Advertising 
• Online Directory syndication (Google My Business, Yelp, etc.) 
• Lead Aggregator Syndication (HomeAdvisor/Angi, Thumbtack, Nextdoor, etc.) 
• Google Local Service Ads Management 
• Local SEO Strategies/Packages 
• Local Facebook Page 
• Local Instagram Profile 
• Localized blog content delivered to website & syndicated profiles 
• ServiceTitan Marketing Pro 
  • Reputation Management 
  • Automated Email Campaigns 
  • Automated Postcard Campaigns 
• Truck & Equipment Wraps 
• Custom Campaign Tracking 
• Monthly Reporting Documents to track revenue, calls & plans of action 
• Marketing Support Calls 

Financing Assistance: N/A